Armilla vs HUB International: How Do They Compare for Business Insurance?

Businesses coordinating broad commercial lines can approach HUB; AI developers seeking model liability, performance warranties or assessments can consider Armilla.

Introduction to the Armilla vs HUB International Comparison

A technology company with both conventional business risks and model-specific exposure can separate its broad program from the AI layer: HUB International brokers commercial lines, while Armilla offers model and agent liability and warranties, starting with an AI risk assessment. 2 4 2 18 17 16 Choose HUB if several commercial policies need coordination; choose Armilla to start an AI-specific liability or warranty proposal.

Buyer Takeaways for Armilla vs HUB International

Armilla Buyer Takeaways

  • AI developers can insure liability tied to model or agent failures. 3Company-reported. Direct product brief; no policy wording reviewed. Sample areas are not separately marketed general liability, cyber, media or property policies.
  • Begin with an AI risk assessment; confirm deliverables and any monitoring or retesting in the proposal. 2Company-reported. Initial assessment described on the AI insurance page; reviewed evidence does not establish specific assessment deliverables, monitoring or retesting terms.

HUB International Buyer Takeaways

  • HUB’s technology practice serves startups and software, hardware and digital-media companies; HUB says it insures more than 5,000 technology businesses. 18Company-reported. Industry marketing page only. Does not establish California eligibility, insurer panels or policy wording for any named coverage.
  • Qualifying small businesses can use Insureon’s online quote path; other accounts work with a HUB advisor or local office, with no public self-serve bind path for mid-market programs. 16,19,20,21,18,14Company-reported. Public website paths as of 16 September 2026. No application was submitted. Insureon’s own site is a separate digital agency flow.

Armilla vs HUB International Coverage Lines Compared

CoverageArmillaHUB International
Builders riskNot listedListed 18HUB International arranges builders risk insurance.
Business owner’s policyNot listedListed 26HUB International arranges business owner’s policies for small and midsized businesses.
Cargo and transitNot listedListed 36,18HUB International arranges cargo insurance.
Commercial autoNot listedListed 28HUB International arranges commercial auto insurance.
Commercial propertyNot listedListed 27HUB International arranges commercial property insurance.
CrimeNot listedListed 29,24HUB International arranges commercial crime insurance.
Cyber liabilityNot listedListed 21,18HUB International arranges cyber insurance.
Directors and officersNot listedListed 20,18HUB International arranges directors and officers liability insurance.
Employee health and benefitsNot listedListed 38,9HUB International arranges employee health and benefits programs.
Employment practices liabilityNot listedListed 24,18HUB International arranges employment practices liability insurance.
Equipment breakdownNot listedListed 37HUB International arranges equipment breakdown insurance.
Fidelity bondsNot listedListed 24HUB International arranges crime and fidelity coverage through its professional and executive risk practice.
Fiduciary liabilityNot listedListed 30,24HUB International arranges fiduciary liability insurance.
General liabilityNot listedListed 19HUB International arranges general liability insurance.
Generative AI liabilityListed 3Armilla markets standalone AI liability insurance as a managing general agent.Not listed
Hired and non-owned autoNot listedListed 28HUB International arranges hired and non-owned auto coverage through its commercial auto brokerage.
Key personNot listedListed 18HUB International arranges key person life and disability insurance.
Kidnap and ransomNot listedListed 31,24HUB International arranges kidnap and ransom insurance.
Management liabilityNot listedListed 18,24HUB International arranges management liability insurance through its professional and executive risk practice.
Medical malpracticeNot listedListed 33HUB International arranges medical professional liability insurance for health care professionals.
Product liabilityNot listedListed 35HUB International arranges product liability insurance.
Product recallNot listedListed 35HUB International arranges product recall insurance.
Professional errors and omissions (E&O)Not listedListed 22,23HUB International arranges professional errors and omissions insurance.
Representations and warrantiesNot listedListed 34HUB International arranges representations and warranties insurance.
Surety bondsNot listedListed 32HUB International arranges surety bonds.
Technology errors and omissions (E&O)Not listedListed 18HUB International arranges technology errors and omissions insurance.
Tools, equipment and inland marineNot listedListed 36HUB International arranges inland marine insurance through its marine practice.
TruckingNot listedListed 28HUB International arranges trucking insurance.
Umbrella and excess liabilityNot listedListed 35HUB International arranges umbrella and excess liability insurance.
Virtual care and telehealthNot listedListed 39HUB International arranges virtual care insurance for health care organizations.
Workers’ compensationNot listedListed 25HUB International arranges workers’ compensation insurance.

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.

Current Reliability Scores for Armilla and HUB International

Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.

Armilla and HUB International Review Scores for 2026

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Armilla Review Score

-/ 10

Review Score

No reviews found

Armilla has no customer ratings on the review sites we checked, so there's no Review Score yet. Armilla sells AI insurance, a small niche, so you'll want to ask for references.

Read Armilla reviews

HUB International Review Score

5.6/ 10

Review Score

2 rated sources

Customers who reviewed HUB on BBB rate it 1 out of 5, but that is only 7 reviews for a very large broker. BBB's own business grade is A-.

Read HUB International reviews

Key Differences Between Armilla and HUB International

Specialty Program Versus Retail Broker

Armilla markets AI liability insurance, performance warranties and model assessments, and describes its insurance operation as a managing general agent (MGA) and Lloyd’s coverholder—not the risk-bearing insurer. 3 1 HUB is a retail broker whose subsidiaries place conventional commercial policies issued by insurers. 12 13

Armilla’s producer identity and surplus-lines route matter for US-California access. HUB’s California retail producer remains unnamed; using HUB does not automatically bind Armilla. 7 6 13

Insurance Versus Warranty

Armilla’s standalone AI liability brief lists model errors, hallucinations, agent mistakes and related sample coverage areas; those are advertised scopes, not a confirmed loss payment. 3 Armilla Guaranteed is a contractual performance warranty, not an insurance policy. 4

HUB’s published catalogue does not list Armilla warranties. If you need both, ask HUB whether it will arrange Armilla and confirm who backs each contract. 4 17

Assessments

Armilla says buyers begin with an AI risk assessment before it customizes an insurance or warranty proposal; specific assessment deliverables and any retesting terms need confirmation. HUB documents a risk-management information system (RMIS) and claims analytics for conventional programs. They are not the same service. 2 41

How to Buy

Armilla’s application process and broker channel sit beside HUB Contact Us. A buyer can ask a HUB advisor whether it will approach Armilla; HUB’s published materials do not name Armilla, which is “not named,” not a prohibition. 1 16

What Should You Confirm in Armilla and HUB International Quotes?

  • Which document is insurance versus warranty, and who backs each. 8

  • Surplus-lines producer for California if Armilla paper is non-admitted. 7

  • The rest of the program (workers’ compensation, general liability, directors and officers) still placed by HUB or another broker. 17

Armilla vs HUB International Services Compared

What each provider documents about the services you may need

CriteriaArmillaHUB International
Business role

Armilla offers AI insurance, performance warranties and model assessments, but the insurer—not the brand—takes on policy risk. Armilla describes its insurance operation as an MGA and Armilla Insurance Services as a Lloyd’s coverholder. 3,1,6Company-reported. Company descriptions of the Armilla brand and insurance operation; delegated authority and producer licensing have not been independently verified.

The reviewed corporate record identifies Armilla Insurance Services Inc. but does not establish California insurance authority; verify the licensed producer on your quote. Florida’s registry lists the company as a Delaware corporation. 8Verified. Exact entity spelling in corporate filing F24000002598, inspected on September 16, 2026. No California producer lookup was completed.

HUB helps businesses arrange insurance through brokers and agents; reviewed product pages describe brokerage, not HUB as the insurer. Its subsidiaries hold licenses in various US states and Canadian provinces. 12,13,17Company-reported. Brand and parent identity as of 16 September 2026. Does not identify which subsidiary would appear on a California producer license or policy declarations.

Small businesses may reach HUB through its digital Insureon route, acquired in 2022; Insureon and TechInsurance are associated with Specialty Program Group, so the retail account path may differ from HUB’s offices. 12,42,43,44,45Company-reported. Corporate-affiliation statements. Does not establish that every HUB office places business through Insureon, or that TechInsurance is a distinct California producer.

Coverage lines

If an AI error causes a covered third-party loss, Armilla’s standalone liability brief lists possible areas such as model errors, hallucinations, harmful outputs, agent mistakes, non-breach data leakage, property damage and regulatory proceedings. These are advertised scopes, not confirmation a particular loss or fine is insured. 3Company-reported. Direct product brief; no policy wording reviewed. Sample areas are not separately marketed general liability, cyber, media or property policies.

If you promise an AI system will meet a performance target, Armilla Guaranteed is a contractual warranty rather than insurance; Armilla says it funds remedies for missed metrics and may refund the buyer if remediation fails. Its FAQ lists misuse, unauthorized changes and external events as typical exclusions. 2,4Company-reported. Warranty description, distinct from affirmative AI liability insurance; no executed warranty or issuer agreement inspected.

Businesses can ask HUB about liability, property, workers’ comp, auto, cyber, D&O, professional liability, crime, fiduciary, bonds, malpractice, marine, equipment and transaction coverage, plus employee benefits; marketing pages do not establish exact forms or eligibility. 17,19,27,25,26,28,21,20,22,23,29,30,31,32,33,36,37,34,35,38,24Company-reported. Official product and casualty pages accessed 16 September 2026. Catalogue entries are brokerage offerings, not proof that a California startup can obtain each line on stated terms.

Technology companies can build programs around Tech E&O, cyber, D&O, workers’ comp, cargo, property, benefits and other listed risks; confirm which are relevant and available for your operations. 18Company-reported. Technology industry page inventory. Patent package is a HUB grouping label, not a finding that intellectual-property insurance is separately underwritten. Builders risk is listed there as a technology offering.

Application process

Expect an AI risk assessment before Armilla proposes insurance or a warranty; its site directs buyers to contact the team, and coverage requires written confirmation and completed underwriting. 2,1Company-reported. Published process, not a submitted application, quote, binding test or promised turnaround.

Small accounts meeting HUB’s size guidelines can start an online Insureon quote; other buyers contact a HUB broker or local office. The reviewed site does not offer a public self-serve bind route for mid-market programs. 16,19,20,21,18,14Company-reported. Public website paths as of 16 September 2026. No application was submitted. Insureon’s own site is a separate digital agency flow.

Access to insurers

Ask for the insurer and syndicate named on your quote: Armilla names certain Lloyd’s underwriters and lists Chaucer, Axis Capital and Convex as backing partners, but does not identify the contracting insurer for each quote. 1,3Company-reported. AI liability only. Partner names do not establish that each participates in every placement; no ratings independently verified.

Before relying on a performance warranty, identify who owes the remedy and whether you have rights against a backing insurer; the brief lists Chaucer Group, Greenlight Re and Swiss Re but does not name the legal warranty issuer or California contract. 4Company-reported. Warranty partner disclosure only; no inference that backing partners directly insure the enterprise buyer.

Ask which insurers will quote your business: HUB says it accesses hundreds but focuses on strategic carriers that may pay enhanced compensation; public pages do not provide a complete panel or identify your issuing insurer. 15,27,35,36,24Company-reported. No verified HUB-wide carrier panel. Strategic-carrier focus is a compensation and placement practice, not a finding that only those markets are used.

Insureon names Hartford, Chubb, Hiscox, Liberty Mutual and Travelers among 100+ providers, but that list applies to its digital agency and does not establish the insurer for a HUB retail policy. 42Company-reported. Insureon About Us examples only. Availability varies by product, state and underwriting.

Servicing and renewals

Armilla says buyers begin with an AI risk assessment before it customizes an insurance or warranty proposal. Confirm the assessment deliverables, monitoring and retesting terms in the proposal. 2Company-reported. Initial assessment described on the AI insurance page; reviewed evidence does not establish specific assessment deliverables, monitoring or retesting terms.

Price monitoring and retesting separately unless the proposal includes them: reviewed pages do not explain insurance renewal or whether ongoing model monitoring is included in premium. 5,2Not publicly disclosed. Limited to public product and assessment pages reviewed September 16, 2026.

HUB describes local account teams, claims and certificate tools, and renewal support for benefits; ask which service tier, tools and fees apply to your account. 24,41,38Company-reported. Company-described servicing capabilities. Client eligibility for RMIS or ProEx specialist teams is not defined on the public pages.

Sources for Armilla vs HUB International

Armilla Official Website

  1. Armilla: AI Insurance. Armilla; Affirmative Insurance Built for AI Risk; Risk Teams; footer surplus-lines and Lloyd’s disclosures. Accessed 2026-09-16.
  2. AI Insurance – Lloyd’s Coverholder | Armilla AI. Armilla; Armilla Insured; Armilla Guaranteed; FAQ: getting started, warranty classification, claims framework and exclusions. Accessed 2026-09-16.
  3. Armilla AI Insurance Brief. Armilla; Introduction identifying the MGA; Tailored Protection for AI Pioneers: standalone AI liability and Sample Coverage Areas; Industry Protection; footer on surplus-lines placement and Lloyd’s underwriting. Accessed 2026-09-16.
  4. AI Performance Warranty Brief. Armilla; Opening partner disclosure; AI Performance, Guaranteed; Real-World Protection Examples. Accessed 2026-09-16.
  5. Armilla Assessments: AI Verification & Red-Teaming. Armilla; Active AI Risk Assessment; FAQ: testing process, ongoing support and starting an assessment. Accessed 2026-09-16.
  6. Armilla for Brokers: Specialized AI Coverage. Armilla; Coverage Options; Competitive Commissions; Flexible, Tech-Enabled Underwriting; broker appointment FAQ. Accessed 2026-09-16.
  7. Armilla Terms of Service. Armilla; Last updated April 5th, 2023; sections 1 Agreement to Terms and 4 Fees and Payment. Accessed 2026-09-16.
  8. Detail by Entity Name: ARMILLA INSURANCE SERVICES INC. Florida Department of State, Division of Corporations; Entity name; Filing Information; document F24000002598. Accessed 2026-09-16.

HUB International Official Website

  1. Insurance Broker San Francisco. HUB International; Page metadata naming HUB International Limited as parent; About Us office copy for 201 Mission Street; products and industries blocks. Accessed 2026-09-16.
  2. HUB International San Francisco 44 Montgomery Street. HUB International; Office profile describing Merriwether & Williams Insurance Services history, bonding and contractor-development programs. Accessed 2026-09-16.
  3. California Insurance Brokers. HUB International; Introductory copy and listed California office directory including San Francisco locations. Accessed 2026-09-16.
  4. About Us. HUB International; Opening description; 1998 formation of HUB International Limited; 2022 Insureon acquisition; headquarters and employee/office counts. Accessed 2026-09-16.
  5. Terms and Conditions. HUB International; Licensing section stating subsidiaries are licensed as brokers or agents in various U.S. states and Canadian provinces. Accessed 2026-09-16.
  6. HUB International Privacy Policy. HUB International; Effective 21 August 2025; applies to HUB International Limited and subsidiaries; insurance brokerage services; automation for quoting. Accessed 2026-09-16.
  7. How We Get Paid. HUB International; Commission, contingency, supplemental commission, client-paid fees, wholesale, carrier-services, strategic-carrier and other-compensation sections. Accessed 2026-09-16.
  8. Contact Us. HUB International; Business Solutions paths for Commercial Insurance Solutions versus Small Commercial Insurance Solutions via Insureon; office search. Accessed 2026-09-16.
  9. Business Insurance Broker Coverage Policy. HUB International; Essential coverage and beyond-the-basics product catalog. Accessed 2026-09-16.
  10. Insurance for Technology Companies. HUB International; Technology Company Insurance & Risk Management: startup, software, hardware and digital-media introduction; Business Coverage and People Protection lists; technology-client count. Accessed 2026-09-16.
  11. General Liability Insurance Brokers. HUB International; Product page describing typical general-liability subjects and invitation to contact a broker. Accessed 2026-09-16.
  12. Directors and Officers (D&O) Liability Insurance Broker. HUB International; Product page for private, nonprofit and public-company D&O brokerage. Accessed 2026-09-16.
  13. Cyber Insurance. HUB International; Product page describing first-party and post-breach cyber expenses as typically arranged. Accessed 2026-09-16.
  14. Professional Liability Insurance Brokers. HUB International; Product page equating professional liability with errors and omissions and describing typical claim types. Accessed 2026-09-16.
  15. Errors and Omissions (E&O) Insurance Coverage. HUB International; Industries listed for E&O including technology, and statement that policies are customized. Accessed 2026-09-16.
  16. HUB ProEx. HUB International; Professional & Executive Risk practice: EPL, fiduciary, crime/fidelity, K&R; ProEx Coverages: Executive Liability; Cyber, Technology E&O, and Intellectual Property; Financial Institutions; certificates of insurance; claims and legal support; carrier-premium figure; FAQ on management liability and ProEx program structuring. Accessed 2026-09-16.
  17. Workers' Compensation Insurance Brokers. HUB International; Product page on workers’ compensation brokerage, state-fund variation and typical benefits. Accessed 2026-09-16.
  18. Business Owners Policy (BOP) Company Coverage. HUB International; BOP described as combined property and liability for small and mid-size businesses. Accessed 2026-09-16.
  19. Commercial (Business) Property Insurance Brokers. HUB International; Property Practice description, domestic and global carrier access, traditional and alternative structures. Accessed 2026-09-16.
  20. Commercial Auto Insurance Broker Policy & Coverage. HUB International; Coverage that works for you: securing commercial auto and trucking insurance; Hired and non-owned exposures. Accessed 2026-09-16.
  21. Crime Insurance Brokers. HUB International; Crime/fraud coverage product page for private, public and not-for-profit organizations. Accessed 2026-09-16.
  22. Fiduciary Liability Insurance Brokers. HUB International; Fiduciary liability product page distinguishing it from D&O. Accessed 2026-09-16.
  23. Kidnap and Ransom Insurance Brokers. HUB International; Kidnap and ransom product page for traveling executives and employees. Accessed 2026-09-16.
  24. Surety Bonds and Surety Bond Insurance for Businesses. HUB International; Contract surety types including bid, performance and payment bonds. Accessed 2026-09-16.
  25. Medical Malpractice Insurance Brokers. HUB International; Medical malpractice brokerage, including telemedicine-related risks. Accessed 2026-09-16.
  26. Mergers & Acquisitions (M&A) Insurance Broker. HUB International; Representations and warranties, litigation buyout and tax indemnification insurance. Accessed 2026-09-16.
  27. Comprehensive Casualty Insurance Solutions. HUB International; Casualty Insurance & Risk Financing: General & Product Liability; Umbrella & Excess Liability; workers’ compensation; Ancillary Coverages (product recall); global carrier relationships. Accessed 2026-09-16.
  28. Marine Insurance Broker Policy & Coverage. HUB International; A comprehensive approach to ocean and inland marine insurance; Tailored solutions: Marine Cargo Insurance and Stock Throughput Insurance; related marine liability coverages; domestic and international carriers; inland marine FAQ. Accessed 2026-09-16.
  29. Boiler and Machinery Equipment Insurance Coverage. HUB International; Boiler & Machinery Insurance – Protect Your Equipment and Business: design and negotiation of a tailored equipment-breakdown program. Accessed 2026-09-16.
  30. Employee Benefits Brokers and Consulting Services. HUB International; An Employee Benefits Broker for Changing Times: employee-benefits brokerage and multi-year planning services; tailored solutions; Talk to an Employee Benefits Broker; plan-design FAQ. Accessed 2026-09-16.
  31. Virtual Care Insurance Brokerage Coverage. HUB International; Virtual care insurance and support: risk management and insurance list for virtual care organizations, including medical professional liability, technology E&O, products liability, cyber and management liability. Accessed 2026-09-16.
  32. Insurance Claims Management. HUB International; Claims advocacy, TPA coordination, coverage-dispute support and published process metrics. Accessed 2026-09-16.
  33. Risk Management Information System (RMIS). HUB International; RMIS claims administration, certificate tracking and carrier/TPA data aggregation. Accessed 2026-09-16.
  34. About Insureon. Insureon; Insureon as part of HUB; licensed in every state; named example insurers; 2022 acquisition history; TechInsurance origin. Accessed 2026-09-16.
  35. Insurance Licenses by State. Insureon; California 0L09546; footer that Insureon operates as a division of Specialty Program Group LLC dba SPG Insurance Solutions. Accessed 2026-09-16.
  36. Hub International and Bold Penguin to Acquire Leading Digital Small Commercial Insurance Firm Insureon. Insureon; 1 March 2022 announcement that HUB would acquire the Insureon digital agency and brand; operations to sit in Specialty Program Group LLC. Accessed 2026-09-16.
  37. About Us | TechInsurance. TechInsurance; TechInsurance as part of Insureon; 2022 HUB acquisition of Insureon’s digital agency. Accessed 2026-09-16.
  38. California Department of Insurance License Status Inquiry. California Department of Insurance; Public license-search portal landing page. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. Editorial policy. To suggest a correction, email The General Average with the page URL and supporting source.

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