Amelia Risk vs Counterpart: How Do They Compare for Business Insurance?

Amelia Risk is a broker for startups, technology and consumer-product businesses; Counterpart distributes management and professional-liability products through its producer and surplus-lines-broker subsidiary. Choose Amelia Risk for broker-led specialty-market advice; consider Counterpart for its management and profession-specific liability catalogue, while confirming its current application route and product issuer.

Introduction to the Amelia Risk vs Counterpart Comparison

Buyer Takeaways for Amelia Risk vs Counterpart

Amelia Risk Buyer Takeaways

  • A women-owned San Francisco brokerage serves startups, consumer brands and technology companies. 1,3,4,5,6,7,8,22Company-reported. Marketed industries on current official pages and a company-hosted interview transcript. Not an underwriting appetite or California-only customer limit.
  • A broker gathers your information, shops multiple insurers and reviews the quotes with you. 4,18,2,5,20,22Company-reported. Process marketing on specialties, contact, about, and podcast transcript pages. Contact iframe fields were not fully captured in text extraction; no forms were submitted.

Counterpart Buyer Takeaways

  • Counterpart lists private-company and nonprofit D&O, employment practices, fiduciary, crime, professional and lawyers liability, among other lines. 29,37,38,39,40,41,42,43,44,45Company-reported. Current site marketing catalogue checked September 29, 2026. Marketing membership is separate from acceptance of a three-claim line-comparison offering.
  • Counterpart’s dashboard shows broker submission statuses from in progress through underwriting review and quote. 35Company-reported. Company-described broker workflow in a July 2025 article; not independently tested.

Amelia Risk vs Counterpart Coverage Lines Compared

CoverageAmelia RiskCounterpart
Business owner’s policyListed 5,7Amelia Risk arranges business owner’s policies for startups.Not listed
Cargo and transitListed 11,9,6,8Amelia Risk arranges stock-throughput (cargo) insurance for consumer-product businesses, which can address inventory in transit and at other locations.Not listed
Commercial autoListed 6,8Amelia Risk arranges commercial auto insurance for consumer-product businesses.Not listed
CrimeListed 5,7,6,8Amelia Risk arranges employee crime (fidelity) insurance.Listed 41Named Commercial Crime product; confirm agreements, controls, limits and exclusions in the policy.
Cyber liabilityListed 16,9,5,7,6Amelia Risk arranges cyber insurance.Not listed
Directors and officersListed 13,9,5,7,6Amelia Risk arranges directors and officers liability.Listed 37,38Distinct private-company and nonprofit D&O product pages; class and insurer vary by placement.
Employment practices liabilityListed 14,9,5,7,6Amelia Risk arranges employment practices liability.Listed 39Named Employment Practices Liability product; examples and policy terms govern.
Fiduciary liabilityListed 5,7,6,8Amelia Risk arranges fiduciary liability.Listed 40Named Fiduciary Liability product for benefit-plan exposures; law and policy terms govern.
General liabilityListed 10,9,5,7,6Amelia Risk arranges general liability insurance.Listed 42,45GL is described as a companion/package component with miscellaneous professional and lawyers liability; this does not establish broad standalone CGL.
Hired and non-owned autoListed 10,5,7,6Amelia Risk arranges hired and non-owned auto liability for startups and consumer-product businesses.Not listed
Medical malpracticeNot listedListed 43Allied healthcare liability for named classes; not universal conventional malpractice.
Product liabilityListed 6,8,10Amelia Risk arranges product liability insurance for consumer-product businesses.Not listed
Product recallListed 12,9,6,8Amelia Risk arranges product-recall insurance for consumer-product businesses.Not listed
Professional errors and omissions (E&O)Listed 5Amelia Risk arranges professional errors and omissions insurance for startups.Listed 42,44,43,45Several separately scoped professional-liability programs; do not generalize terms across professions.
Technology errors and omissions (E&O)Listed 17,9,7Amelia Risk arranges technology errors and omissions insurance for technology businesses.Not listed
Umbrella and excess liabilityListed 9,10,5,8Amelia Risk arranges umbrella and excess liability.Not listed
Workers’ compensationListed 15,9,5,7,6Amelia Risk arranges workers’ compensation insurance.Not listed

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.

Amelia Risk vs Counterpart Research by Coverage Line

Open what Amelia Risk and Counterpart each document for one coverage line.

Current Reliability Scores for Amelia Risk and Counterpart

Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.

Amelia Risk and Counterpart Review Scores for 2026

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Amelia Risk Review Score

2.0/ 10

Review Score

1 rated source

Amelia Risk’s only matched public rating is 1/5 from one Google-linked local listing. That is a warning to investigate, but too little feedback to judge the firm’s overall service.

Read Amelia Risk reviews

Counterpart Review Score

-/ 10

Review Score

No reviews found

We found no independent customer rating of Counterpart, so it has no Review Score. Its Trustpilot page shows no reviews, and BBB has no matching business.

Read Counterpart reviews

Key Differences Between Amelia Risk and Counterpart

Roles, Coverage and Buyer Fit

Amelia Risk describes gathering information, approaching insurers and reviewing proposals with buyers; its public pages do not name its insurer relationships or publish buyer-specific compensation. Counterpart names underwriting companies but does not map them to products or states, and its current online quote CTA conflicts with an older wholesale-broker route. 30 29 33 34

Counterpart advertises claims expertise and faster claim closure, without a disclosed method, sample, period or population. Amelia Risk says it advocates during claims but does not describe intake or service metrics. Treat neither statement as a measured outcome; ask who handles each claim and what support includes. 29 2 36

What Should You Confirm in Amelia Risk and Counterpart Quotes?

Ask Amelia Risk which insurers it will approach, how it is compensated, and what claims advocacy includes. 4 21 For Counterpart, confirm its current application and binding steps, the insurer for each management or professional-liability product, and the claims contact. 33 30 31 Compare actual limits, retentions, exclusions and total charges. 21

Amelia Risk vs Counterpart Services Compared

What each provider documents about the services you may need

CriteriaAmelia RiskCounterpart
Business role

Amelia Risk gives buyers a broker to identify risks, discuss options, approach insurers and recommend a program; it does not present itself as the insurer. Its public pages do not name a licensed producer suffix, license number or NPN. 1,2,4,20,19Company-reported. Company website positioning as of 16 September 2026. Does not independently verify producer authority, appointments, or surplus-lines status.

Counterpart says its U.S. products are offered by its wholly owned subsidiary, Counterpart Insurance Services, Inc., which it identifies as a licensed producer and surplus-lines broker. The company says the issuing carrier is responsible for policy obligations. 31Company-reported. Provider-published U.S. distribution disclosure; this does not rule out an additional delegated program role.

Customer focus

Start with Amelia Risk if you are a startup, technology company or consumer-product business; its specialty pages cover software, hardware, robotics, AI, autonomous-vehicle software, life sciences, food, beverage, cosmetics and accessible-luxury brands. A company podcast describes a primary CPG focus, including higher-risk products such as baby food, skincare and supplements. Public pages do not set minimum revenue, headcount or funding-stage eligibility. 1,3,4,5,6,7,8,22Company-reported. Marketed industries on current official pages and a company-hosted interview transcript. Not an underwriting appetite or California-only customer limit.

Counterpart describes management and professional liability products for small businesses and presents both brokers and small businesses as audiences. This stated focus does not establish independent eligibility or appetite. 29,30Company-reported. Current company marketing for U.S. audiences.

Coverage lines

You can ask Amelia Risk about general liability, umbrella or excess, stock throughput, product recall, D&O, EPL, workers’ compensation, cyber and Tech E&O. Specialty pages also list product, fiduciary and professional liability, BOP/property, auto and employee crime; these are marketed topics, not specimen forms or proof every applicant qualifies. 9,10,11,12,13,14,15,16,17,5,6,7,8Company-reported. Official policy hub and specialty “policies to consider” lists accessed 16 September 2026. Educational explanations of Prop 65, advertising injury, and copacker certificates are not treated as separate catalogue lines.

Counterpart’s current product pages list private-company and not-for-profit D&O, employment-practices, fiduciary, crime, professional/general liability, allied healthcare, architects/engineers/contractors and lawyers liability. Several lines appear only as a component or product-specific feature; availability, eligibility and terms depend on the actual program and policy. 29,37,38,39,40,41,42,43,44,45Company-reported. Current site marketing catalogue checked September 29, 2026. Marketing membership is separate from acceptance of a three-claim line-comparison offering.

Application process

Expect a broker conversation rather than a self-service binder: Amelia Risk gathers information, approaches insurers, reviews quotes with you, and leaves the decision to you. It says clients need not print, sign and scan multiple forms. A hosted interview suggests D&O underwriting may take days or weeks and recommends a two-to-three-week budget; this is an illustration, not a service deadline. No public quote calculator or sample application was found. 4,18,2,5,20,22Company-reported. Process marketing on specialties, contact, about, and podcast transcript pages. Contact iframe fields were not fully captured in text extraction; no forms were submitted.

A February 2025 Counterpart help article describes a wholesale-broker referral route. Its current homepage also shows “Quote Online,” but we couldn’t confirm whether the current path is broker-assisted or lets a buyer quote, purchase or bind directly. 34,29,33Conflicting sources. Older dated directions conflict with or leave an ambiguity beside a current digital quote CTA; no form or transaction was tested.

Counterpart says its dashboard shows broker-submission statuses from in progress through underwriting review and quote; its article says binding requires a signed application and any required subjectivities. 35Company-reported. Company-described broker workflow in a July 2025 article; not independently tested.

Servicing and renewals

If you want a specific online service workflow, confirm which tasks you can complete in the portals: Amelia Risk says it reads policies, negotiates coverage and uses technology to streamline administration. Its site links Nexsure, Ascend and ePayPolicy, but authenticated screens and payment flow were not reviewed (the payment host returned HTTP 500 without a session). 1,2,4,20,23,24,25Company-reported. Service claims are company-reported. Portal URLs confirm a client-login path exists; they do not document certificate, billing, or endorsement tools inside the portals.

Counterpart says brokers can renew professional-liability accounts in a few clicks and can speak with profession-specialized underwriters. This is not a measured renewal time or a promise of automatic, guaranteed or direct insured renewal. 36Company-reported. Company-described professional-liability broker service.

Fees and compensation

Do not assume the free-consultation invitation means free placement: official pages do not disclose commissions, client fees, retainers or premium examples, and the consultation reference is from a 2021 blog post. 1,2,4,18,19,20,21Not publicly disclosed. Homepage, about, specialties, contact, privacy, and two 2021 blog posts. No terms of engagement page was found.

Counterpart’s license disclosure says its subsidiary may receive compensation from an insurer or intermediary and that commissions or fees are set by the underwriting insurer. The reviewed disclosure does not state the amount applicable to a particular buyer or quote. 31Company-reported. Provider-published disclosure, no buyer-specific amount.

Sources for Amelia Risk vs Counterpart

Amelia Risk Official Website

  1. Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
  2. About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
  3. Our Team. Amelia Risk Insurance Brokers; Women-owned and operated brokerage statement; combined 60+ years claim; biographies for Liz Moore, Danielle Holyoake, Jess Cano, and Toni Simpson. Accessed 2026-09-16.
  4. Our Specialties. Amelia Risk Insurance Brokers; Narrow industry-vertical focus; underwriters, brokers, and carrier partners; four-step process; claims advocacy sentence; specialty sections for startups, CPG, technology, and consumer products. Accessed 2026-09-16.
  5. Insurance For Startups. Amelia Risk Insurance Brokers; Startup audience copy; Insurance policies for startups to consider: D&O, EPL, fiduciary, professional liability, cyber, BOP (property, general liability, hired and non-owned auto), umbrella, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
  6. Insurance For CPG Companies. Amelia Risk Insurance Brokers; Better-for-you food, beverage and cosmetic audience; Insurance policies for CPG companies to consider: product liability, recall, D&O, EPL, fiduciary, cyber, cargo/stock throughput, auto liability (owned, hired and non-owned), general liability, employee crime/fidelity, workers compensation; FAQ on copacker insurance, product recall versus product liability, hired and non-owned auto, and Prop 65 as possible sublimited defense. Accessed 2026-09-16.
  7. Insurance For Technology Companies. Amelia Risk Insurance Brokers; Software, hardware, robotics, AI, autonomous-vehicle software and life-sciences audience; Insurance policies for tech companies to consider: D&O, EPL, fiduciary, Tech E&O, cyber, BOP (property, general liability, hired and non-owned auto), general liability, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
  8. Consumer Product Insurance. Amelia Risk Insurance Brokers; Consumer-goods and accessible-luxury audience; Insurance policies for Consumer Product companies to consider: product recall, product liability, D&O, EPL, fiduciary, cyber, cargo/stock throughput, auto liability (owned, hired and non-owned), umbrella, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
  9. Insurance Policies. Amelia Risk Insurance Brokers; Policies hub cards: General Liability & Umbrella, Stock Throughput, Product Recall, D&O, EPL, Workers Compensation, Cyber Liability, Technology Errors & Omissions; nav labels POLICIES and FOR CLIENTS. Accessed 2026-09-16.
  10. General Liability. Amelia Risk Insurance Brokers; What's covered: premises, personal and advertising injury, product liability; hired and non-owned auto (sometimes standalone); umbrella or excess over scheduled underlying liability limits. Accessed 2026-09-16.
  11. Stock Throughput. Amelia Risk Insurance Brokers; What's covered: stock throughput often referred to as cargo; in-transit and at-location coverages; selling-price valuation compared with replacement cost. Accessed 2026-09-16.
  12. Product Recall. Amelia Risk Insurance Brokers; What's covered by a Product Recall Policy; when a company should buy it; As your broker, we help walk through these factors. Accessed 2026-09-16.
  13. Directors And Officers Liability. Amelia Risk Insurance Brokers; What's covered by a D&O policy; when companies commonly consider purchase around outside funding. Accessed 2026-09-16.
  14. Employment Practices Liability (EPL). Amelia Risk Insurance Brokers; What's covered; timing note on employers in California and New York. Accessed 2026-09-16.
  15. Workers Compensation. Amelia Risk Insurance Brokers; Description of workers compensation as statutory coverage required by all 50 states, and employer’s liability; when an employer with payroll should buy it. Accessed 2026-09-16.
  16. Cyber Liability. Amelia Risk Insurance Brokers; Network security and privacy liability; first-party and third-party components; cyber-crime/social engineering described as a traditional add-on. Accessed 2026-09-16.
  17. Technology Errors And Omissions. Amelia Risk Insurance Brokers; Tech E&O described as a more specific term for professional liability covering financial loss from failed technology products or services. Accessed 2026-09-16.
  18. Contact Us. Amelia Risk Insurance Brokers; Get in touch invitation; embedded contact iframe; LEARN ABOUT OUR SPECIALTIES; footer locations San Francisco and East Bay. Accessed 2026-09-16.
  19. Privacy Policy. Amelia Risk Insurance Brokers; Opening identification of Amelia Risk Insurance Brokers and ameliarisk.com; comment, media and cookie notices. Accessed 2026-09-16.
  20. Why We Created Amelia Risk. Amelia Risk Insurance Brokers; Liz Moore, 16 August 2021; late 2019 launch; independent coverage-first broker; women-owned positioning; free-consultation email at close. Accessed 2026-09-16.
  21. The Importance Of An Insurance Broker. Amelia Risk Insurance Brokers; Liz Moore, 23 August 2021; broker as outsourced risk manager and claims/renewal advocate; closing invitation for a free consultation. Accessed 2026-09-16.
  22. Podcast Episode – Beyond The Certificate With Startup CPG. Amelia Risk Insurance Brokers; Danielle Holyoake introduction: CRO and co-founder; late 2019 start; CPG focus; D&O underwriting described as days to a few weeks with completed information, with a two-to-three-week comfortable budget; inventory/stock throughput discussion. Accessed 2026-09-16.
  23. Nexsure Client Login. Nexsure; Login page linked from Amelia Risk’s Client Login Portal / FOR CLIENTS navigation. Accessed 2026-09-16.
  24. Ascend Insured Portal For Amelia Risk Insurance Brokers. Ascend; Login page at /amelia_risk_insurance_brokers linked from Amelia Risk navigation. Accessed 2026-09-16.
  25. Amelia Risk Pay Now. ePayPolicy; Footer Pay Now / MAKE A PAYMENT link. Accessed 2026-09-16.
  26. Look Up A National Producer Number. National Insurance Producer Registry; Public NPN lookup definition page. Accessed 2026-09-16.

Counterpart Official Website

  1. Counterpart | Agentic Insurance™. Counterpart, Inc.; Current homepage: Quote Online CTA; brokers/small-business audiences; product list; performance claims; legal/footer qualifications, rendered lines 2–52, 55–70, 98–100, 282–287. Accessed 2026-09-29.
  2. About Counterpart. Counterpart, Inc.; Carrier disclosure and Our Story; underwriters named at line 13; company focus lines 22–36. Financial-strength note says ratings are as of 2024-02-26. Accessed 2026-09-29.
  3. Licenses & Carriers. Counterpart Insurance Services, Inc.; Provider-published entity/license disclosure, carrier table, policy obligation and compensation disclosure. Source snapshot 2026-09-28. No product/state issuer map. Accessed 2026-09-28.
  4. Counterpart press articles. Counterpart press site; May 19, 2026 Series C item describes a future first-time push to retain risk through Counterpart Insurance Company; July 14, 2026 item announces excess coverage across product lines; Sep 1, 2026 item announces Lawyers Professional Liability. Accessed 2026-09-29.
  5. Counterpart application destination. Counterpart; Reached from current homepage Quote Online CTA; the page requires JavaScript and the quote app did not display. No form/account/quote/purchase/bind flow tested. Accessed 2026-09-29.
  6. How can I get insurance through Counterpart? Counterpart Knowledge Center; Purchase route lines 17–22; article dated Feb 6, 2025; wholesale referral instructions. Accessed 2026-09-28.
  7. What is my application status? Counterpart Knowledge Center; Dashboard statuses lines 17–26; article dated July 16, 2025; broker submission and signature/subjectivity requirements. Accessed 2026-09-28.
  8. Counterpart Professional Liability. Counterpart, Inc.; Broker renewals and profession-specialized underwriters, lines 72–81. Accessed 2026-09-28.
  9. Private Directors & Officers Liability Insurance. Counterpart, Inc.; Who we cover; coverage; example limits and retentions; capacity. Accessed 2026-09-28.
  10. Not-for-Profit Directors & Officers Insurance. Counterpart, Inc.; Who we cover; coverage; underwriting partners. Accessed 2026-09-28.
  11. Employment Practices Liability Insurance. Counterpart, Inc.; Eligibility; listed allegations; illustrative limits and retentions; examples. Accessed 2026-09-28.
  12. Fiduciary Liability Insurance. Counterpart, Inc.; Plan and employer eligibility; ERISA and plan administration; examples and illustrative limits. Accessed 2026-09-28.
  13. Commercial Crime Insurance. Counterpart, Inc.; Employee theft, forgery, computer/system fraud, funds-transfer and social-engineering scenarios; examples. Accessed 2026-09-28.
  14. Professional & General Liability. Counterpart, Inc.; Re-opened Sep 29: lines 4–8 MPL available alone or packaged with GL; lines 38–207 professions/examples; 208–245 industries, state availability, coverage descriptions; 251–283 services. Company marketing, not binding terms. Accessed 2026-09-29.
  15. Allied Medical & Healthcare Liability. Counterpart, Inc.; Named allied health classes, combined coverage/enhancements, limits/examples; Sep 28 source inspection. Not universal malpractice or standalone CGL. Accessed 2026-09-28.
  16. Architects, Engineers, & Contractors Liability. Counterpart, Inc.; A&E/contractor classes, services, example limits and enhancements; Sep 28 source inspection. Accessed 2026-09-28.
  17. Lawyers Professional Liability Insurance. Counterpart, Inc.; Re-opened Sep 29: rendered lines 4–8 product, 27–29 class, 236–248 company-stated U.S. reach, 250–276 services, modular limits, tech/media features and GL alongside professional coverage. Does not establish separate media/tech E&O/GL. Accessed 2026-09-29.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. Editorial policy. To suggest a correction, email The General Average with the page URL and supporting source.

Comparisons Related to Amelia Risk vs Counterpart

All Comparisons

Want someone to handle this for you?

Spot, which publishes this research, gets quotes from 50+ providers, picks the options that fit your coverage and budget, and manages renewals after you buy. The first consultation is free. Book a free consultation