Insurance provider

What Is Amelia Risk?

Amelia Risk is a San Francisco brokerage for startups, CPG and consumer-product companies that want an advisor to shop multiple insurers; buyers seeking a direct online purchase should look elsewhere. Ask about fees before appointing it. 1,4,2

Amelia Risk gives buyers a broker to identify risks, discuss options, approach insurers and recommend a program; it does not present itself as the insurer. Its public pages do not name a licensed producer suffix, license number or NPN. 1,2,4,20,19Company-reported. Company website positioning as of 16 September 2026. Does not independently verify producer authority, appointments, or surplus-lines status.

Its specialty practices address startups, technology companies and consumer packaged goods businesses, including food, beverage and cosmetics brands. 5 6 7

What Are the Pros and Cons of Amelia Risk?

Pros

  • Industry lists match common Bay Area and CPG buying problems. Startups, funded technology companies, and physical-goods brands can see D&O, Tech E&O, product liability, product recall, and stock throughput named on the firm’s own specialty and policy pages, rather than only generic “business insurance” copy. 5 6 7 9
  • The purchase path is a broker recommendation, not a bind-it-yourself quote. Amelia Risk describes gathering facts, approaching insurers, walking through offers, and leaving the decision with the client. That is useful if you want someone to read forms and negotiate wording instead of completing a public intake that issues a policy immediately. 4 2
  • Client portals and a payment link are published for existing accounts. Navigation points to Nexsure and an Ascend insured portal branded for Amelia Risk Insurance Brokers, plus a Pay Now host. Those links establish that the firm uses third-party servicing tools; they do not, by themselves, document which certificate or billing tasks you can complete without emailing the team. 1
  • Claims advocacy is an explicit service claim. The specialties page says the firm will advocate during claims, which gives you a concrete question to put in an engagement letter even though no claims metrics are published. 4

Cons

  • California placement authority is not shown on the public site. A San Francisco or East Bay location is not a license. Current producer authority and the contracting legal entity remain unverified. Ask for the contracting producer name, license number, and which state each policy will be issued in. 1 26 28
  • The reviewed pages do not name placing insurers. “Dozens of insurance companies” and wholesale-broker relationships are not a market list. Two quotes from Amelia Risk can still differ in issuing company, surplus-lines status, and form edition. 4 2
  • The reviewed pages do not disclose fees or commissions. A free consultation invitation is not a compensation agreement. Confirm how the broker is paid, including any fees in addition to insurer commission, before appointing the firm. 21 20
  • Policy pages mix education with offerings. Several Insurance Policies URLs explain when a company “should” buy a line. That is not a specimen, a price, or a promise that your operations fit the underwriting. 13 15

How Does Amelia Risk Work?

Expect a broker conversation rather than a self-service binder: Amelia Risk gathers information, approaches insurers, reviews quotes with you, and leaves the decision to you. It says clients need not print, sign and scan multiple forms. A hosted interview suggests D&O underwriting may take days or weeks and recommends a two-to-three-week budget; this is an illustration, not a service deadline. No public quote calculator or sample application was found. 4,18,2,5,20,22Company-reported. Process marketing on specialties, contact, about, and podcast transcript pages. Contact iframe fields were not fully captured in text extraction; no forms were submitted.

You can start an inquiry through the contact page’s message form. 18

Ask for the insurers that would quote your business: Amelia Risk says it works with dozens of insurers and relationships with underwriters and wholesale brokers, but public pages name no insurers or publish no appointment list. 4,2,21Company-reported. Company-reported market access. No underwriting entity is assigned to the Amelia Risk brand.

The brokerage is the intermediary in that description. The insurer that issues each policy, and any wholesale broker in the chain, has to appear on the proposal. 4

What Coverage Does Amelia Risk Offer, and Where?

You can ask Amelia Risk about general liability, umbrella or excess, stock throughput, product recall, D&O, EPL, workers’ compensation, cyber and Tech E&O. Specialty pages also list product, fiduciary and professional liability, BOP/property, auto and employee crime; these are marketed topics, not specimen forms or proof every applicant qualifies. 9,10,11,12,13,14,15,16,17,5,6,7,8Company-reported. Official policy hub and specialty “policies to consider” lists accessed 16 September 2026. Educational explanations of Prop 65, advertising injury, and copacker certificates are not treated as separate catalogue lines.

Treat product liability and general liability as related but not identical on these pages: CPG and consumer-product lists name product liability as its own consideration, while the general-liability explainer says product-liability claims are commonly found on a GL form. Confirm whether a quote is a package, a monoline product policy, or both. 6 10

Stock throughput is described as inventory coverage in transit and at location, often compared with a standard property form. It is not automatically included because a BOP lists “property.” 11 5

A San Francisco or East Bay office does not establish that your business can be insured there; the reviewed pages do not establish current producer authority or line-specific California availability. 1,18,15,14,26,28,27Not found in reviewed sources. Office-location marketing and unsuccessful official-registry retrievals on 16 September 2026. Access limitations are not negative license or entity findings. Do not infer California placement authority from a Bay Area office. California Department of Insurance and Secretary of State public lookups could not be completed. Those access limits are not a negative licensing conclusion.

Start with Amelia Risk if you are a startup, technology company or consumer-product business; its specialty pages cover software, hardware, robotics, AI, autonomous-vehicle software, life sciences, food, beverage, cosmetics and accessible-luxury brands. A company podcast describes a primary CPG focus, including higher-risk products such as baby food, skincare and supplements. Public pages do not set minimum revenue, headcount or funding-stage eligibility. 1,3,4,5,6,7,8,22Company-reported. Marketed industries on current official pages and a company-hosted interview transcript. Not an underwriting appetite or California-only customer limit.

How Is Amelia Risk Paid, and What Service Does It Provide?

If you want a specific online service workflow, confirm which tasks you can complete in the portals: Amelia Risk says it reads policies, negotiates coverage and uses technology to streamline administration. Its site links Nexsure, Ascend and ePayPolicy, but authenticated screens and payment flow were not reviewed (the payment host returned HTTP 500 without a session). 1,2,4,20,23,24,25Company-reported. Service claims are company-reported. Portal URLs confirm a client-login path exists; they do not document certificate, billing, or endorsement tools inside the portals.

Do not assume the free-consultation invitation means free placement: official pages do not disclose commissions, client fees, retainers or premium examples, and the consultation reference is from a 2021 blog post. 1,2,4,18,19,20,21Not publicly disclosed. Homepage, about, specialties, contact, privacy, and two 2021 blog posts. No terms of engagement page was found.

Amelia Risk says it will advocate for clients during claims, but does not describe an intake channel, dedicated claims staff, settlement authority or service metrics; ask who you will contact and what support includes. 4,21Company-reported. Company-reported advocacy. Not an assessment of claims outcomes or insurer claims practices.

What Should You Confirm in Amelia Risk Quotes?

  • Producer and California route. Legal name on the broker-of-record letter, California and other state license numbers, surplus-lines if used, and whether Amelia Risk or a partner is the retailer of record.
  • Issuing insurers and forms. Company names, program names, admitted versus non-admitted status, and the actual policy editions—not only the catalogue labels above.
  • Inventory and product programs. For physical goods, whether stock throughput, product recall, and product liability are quoted separately, how stock is valued, and which locations or 3PLs are scheduled.
  • Management and tech lines. For fundraising or software operations, the D&O, EPL, fiduciary, cyber, professional liability, and Tech E&O combination, including shared limits and retroactive dates.
  • Cost and servicing. Premium, taxes, fees, broker compensation, certificate turnaround, and which portal (Nexsure, Ascend, or email) you will actually use after bind.

Amelia Risk Review Scores for 2026

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Amelia Risk Review Score

2.0/ 10

Review Score

1 rated source

Amelia Risk’s only matched public rating is 1/5 from one Google-linked local listing. That is a warning to investigate, but too little feedback to judge the firm’s overall service.[7]

Read Amelia Risk reviews

Amelia Risk Reliability Scores for 2026

Broker. Amelia Risk Insurance Brokers as the brokerage brand and operating name evidenced on its current official website, with US startup, technology, consumer-product and CPG brokerage activity; no insurer or underwriting entity is included.

Amelia Risk Broker Spot Score

Spot Score

This partial Broker Spot Score covers disclosure clarity within the stated scope. It uses 15% of the rubric’s factor weighting, normalized to a ten-point scale. The excluded factors remain unknown, and evidence for one program does not describe another.

Assessment subject unavailable

Assessed 2026-09-22 · Review due 2026-10-22

Sources for Amelia Risk

Amelia Risk Official Website

  1. Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
  2. About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
  3. Our Team. Amelia Risk Insurance Brokers; Women-owned and operated brokerage statement; combined 60+ years claim; biographies for Liz Moore, Danielle Holyoake, Jess Cano, and Toni Simpson. Accessed 2026-09-16.
  4. Our Specialties. Amelia Risk Insurance Brokers; Narrow industry-vertical focus; underwriters, brokers, and carrier partners; four-step process; claims advocacy sentence; specialty sections for startups, CPG, technology, and consumer products. Accessed 2026-09-16.
  5. Insurance For Startups. Amelia Risk Insurance Brokers; Startup audience copy; Insurance policies for startups to consider: D&O, EPL, fiduciary, professional liability, cyber, BOP (property, general liability, hired and non-owned auto), umbrella, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
  6. Insurance For CPG Companies. Amelia Risk Insurance Brokers; Better-for-you food, beverage and cosmetic audience; Insurance policies for CPG companies to consider: product liability, recall, D&O, EPL, fiduciary, cyber, cargo/stock throughput, auto liability (owned, hired and non-owned), general liability, employee crime/fidelity, workers compensation; FAQ on copacker insurance, product recall versus product liability, hired and non-owned auto, and Prop 65 as possible sublimited defense. Accessed 2026-09-16.
  7. Insurance For Technology Companies. Amelia Risk Insurance Brokers; Software, hardware, robotics, AI, autonomous-vehicle software and life-sciences audience; Insurance policies for tech companies to consider: D&O, EPL, fiduciary, Tech E&O, cyber, BOP (property, general liability, hired and non-owned auto), general liability, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
  8. Consumer Product Insurance. Amelia Risk Insurance Brokers; Consumer-goods and accessible-luxury audience; Insurance policies for Consumer Product companies to consider: product recall, product liability, D&O, EPL, fiduciary, cyber, cargo/stock throughput, auto liability (owned, hired and non-owned), umbrella, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
  9. Insurance Policies. Amelia Risk Insurance Brokers; Policies hub cards: General Liability & Umbrella, Stock Throughput, Product Recall, D&O, EPL, Workers Compensation, Cyber Liability, Technology Errors & Omissions; nav labels POLICIES and FOR CLIENTS. Accessed 2026-09-16.
  10. General Liability. Amelia Risk Insurance Brokers; What's covered: premises, personal and advertising injury, product liability; hired and non-owned auto (sometimes standalone); umbrella or excess over scheduled underlying liability limits. Accessed 2026-09-16.
  11. Stock Throughput. Amelia Risk Insurance Brokers; What's covered: stock throughput often referred to as cargo; in-transit and at-location coverages; selling-price valuation compared with replacement cost. Accessed 2026-09-16.
  12. Product Recall. Amelia Risk Insurance Brokers; What's covered by a Product Recall Policy; when a company should buy it; As your broker, we help walk through these factors. Accessed 2026-09-16.
  13. Directors And Officers Liability. Amelia Risk Insurance Brokers; What's covered by a D&O policy; when companies commonly consider purchase around outside funding. Accessed 2026-09-16.
  14. Employment Practices Liability (EPL). Amelia Risk Insurance Brokers; What's covered; timing note on employers in California and New York. Accessed 2026-09-16.
  15. Workers Compensation. Amelia Risk Insurance Brokers; Description of workers compensation as statutory coverage required by all 50 states, and employer’s liability; when an employer with payroll should buy it. Accessed 2026-09-16.
  16. Cyber Liability. Amelia Risk Insurance Brokers; Network security and privacy liability; first-party and third-party components; cyber-crime/social engineering described as a traditional add-on. Accessed 2026-09-16.
  17. Technology Errors And Omissions. Amelia Risk Insurance Brokers; Tech E&O described as a more specific term for professional liability covering financial loss from failed technology products or services. Accessed 2026-09-16.
  18. Contact Us. Amelia Risk Insurance Brokers; Get in touch invitation; embedded contact iframe; LEARN ABOUT OUR SPECIALTIES; footer locations San Francisco and East Bay. Accessed 2026-09-16.
  19. Privacy Policy. Amelia Risk Insurance Brokers; Opening identification of Amelia Risk Insurance Brokers and ameliarisk.com; comment, media and cookie notices. Accessed 2026-09-16.
  20. Why We Created Amelia Risk. Amelia Risk Insurance Brokers; Liz Moore, 16 August 2021; late 2019 launch; independent coverage-first broker; women-owned positioning; free-consultation email at close. Accessed 2026-09-16.
  21. The Importance Of An Insurance Broker. Amelia Risk Insurance Brokers; Liz Moore, 23 August 2021; broker as outsourced risk manager and claims/renewal advocate; closing invitation for a free consultation. Accessed 2026-09-16.
  22. Podcast Episode – Beyond The Certificate With Startup CPG. Amelia Risk Insurance Brokers; Danielle Holyoake introduction: CRO and co-founder; late 2019 start; CPG focus; D&O underwriting described as days to a few weeks with completed information, with a two-to-three-week comfortable budget; inventory/stock throughput discussion. Accessed 2026-09-16.
  23. Nexsure Client Login. Nexsure; Login page linked from Amelia Risk’s Client Login Portal / FOR CLIENTS navigation. Accessed 2026-09-16.
  24. Ascend Insured Portal For Amelia Risk Insurance Brokers. Ascend; Login page at /amelia_risk_insurance_brokers linked from Amelia Risk navigation. Accessed 2026-09-16.
  25. Amelia Risk Pay Now. ePayPolicy; Footer Pay Now / MAKE A PAYMENT link. Accessed 2026-09-16.
  26. Look Up A National Producer Number. National Insurance Producer Registry; Public NPN lookup definition page. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. Editorial policy. To suggest a correction, email The General Average with the page URL and supporting source.

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