What Should Advertising Agencies Check in Media Liability Insurance?
Media liability may cover agency campaign claims, but false-advertising, client-content, contract, and regulatory exclusions can leave gaps.
Agency campaigns can combine original copy, client-supplied material, influencer posts, and promises about results. A claim may target one part of that work, and policies can treat each differently.
Describe campaign creation, approvals, influencers, and contractors. Compare covered services and exclusions with client contracts, and confirm insured entities and defense for investigations.
Coverage Guides Related to Media Liability Insurance
Which Providers Offer Media Liability Insurance?
Sources for This Answer
- Media Liability Coverage Part. Hiscox; Specimen PLP P0005 CW (06/14): I pp.1, VII pp.7–8; exclusions VI pp.3–7. Accessed 2026-09-25.
- Media Application Form — United States. CFC Underwriting Limited; Historical application CFC MED US V1.0: Sections 1–4 and 6–7, PDF pp.2–11. Accessed 2026-09-25.
- FTC’s Endorsement Guides: What People Are Asking. Federal Trade Commission; About the Endorsement Guides; Do the Endorsement Guides apply to social media?; FTC Act applicability. Accessed 2026-09-25.