At-Bay vs
Founder Shield: How Do They Compare for Business Insurance?
AI users that do not sell AI products can consider Founder Shield’s listed AI option; software companies seeking technology E&O and cyber can assess At-Bay.
Introduction to the At-Bay vs Founder Shield Comparison
An AI startup may sell software and also use third-party models internally: At-Bay describes technology liability for delivered products and services, while Founder Shield’s standalone generative-AI product targets users and excludes businesses selling AI. 2 27 Choose Founder Shield if you use AI but do not sell AI products; choose At-Bay if software product liability and cyber are the exposure.
Buyer Takeaways for At-Bay vs Founder Shield
At-Bay Buyer Takeaways
- Combine technology E&O and cyber protection in one policy. 2Company-reported. Product highlights, not an issued policy or universal contract coverage.
- Eligible policyholders get monitoring, training and cyber-advisor access; managed detection and response costs extra. 7Company-reported. Current service descriptions and footnotes; no claims of effectiveness or independent testing.
Founder Shield Buyer Takeaways
- Startup programs serve companies from early venture stages through IPO. 14,19Company-reported. Stated customer focus, not an audited customer census or an eligibility guarantee.
- Review coverage as your products, business model or locations change. 32Company-reported. Changes FAQ. Does not establish automatic increases in limits, approval of new activities or protection without a policy change.
At-Bay vs Founder Shield Coverage Lines Compared
| Coverage | At-Bay | Founder Shield |
|---|---|---|
| Cargo and transit | Not listed | Listed 24Founder Shield lists transit and transportation coverage for goods in transit or stored offsite. |
| Commercial property | Not listed | Listed 24Founder Shield lists property insurance among its core offerings. |
| Contract frustration | Not listed | Listed 24Founder Shield lists Key Person & Contract Frustration among its specialized offerings. |
| Crime | Not listed | Listed 24Founder Shield lists crime insurance among its core offerings. |
| Cyber liability | Listed 3At-Bay offers primary and excess cyber insurance for businesses with revenue up to $5 billion. | Listed 24Founder Shield lists cyber liability among its core offerings. |
| Digital assets | Not listed | Listed 24Founder Shield lists digital-asset insurance among its specialized offerings. |
| Directors and officers | Not listed | Listed 24Founder Shield lists directors and officers insurance among its core offerings. |
| Employee health and benefits | Not listed | Listed 24Founder Shield lists Employee Health & Benefits among its services. |
| Employment practices liability | Not listed | Listed 24Founder Shield lists employment practices liability among its core coverage services. |
| Fidelity bonds | Not listed | Listed 24Founder Shield lists ERISA fidelity bonds among its specialized coverages. |
| Fiduciary liability | Not listed | Listed 24Founder Shield lists fiduciary liability among its core coverages. |
| General liability | Not listed | Listed 24Founder Shield lists general liability among its core coverage offerings. |
| Generative AI liability | Not listed | Listed 27Founder Shield markets generative-AI liability for US businesses with revenue up to $10 billion that use generative AI but do not sell it as a standalone product. |
| Hired and non-owned auto | Not listed | Listed 24Founder Shield lists hired and non-owned auto among its specialized coverage offerings. |
| Intellectual property | Not listed | Listed 24Founder Shield arranges intellectual property insurance. |
| Key person | Not listed | Listed 24Founder Shield lists key person insurance among its specialized coverages. |
| Last-mile delivery | Not listed | Listed 24Founder Shield lists last-mile delivery among its specialized coverage offerings. |
| Media liability | Not listed | Listed 41Founder Shield arranges media liability insurance for content creators. |
| Product liability | Not listed | Listed 24Founder Shield lists product liability insurance. |
| Professional errors and omissions (E&O) | Listed 4At-Bay offers primary miscellaneous professional liability insurance. | Listed 24Founder Shield lists errors and omissions for lawsuits alleging inferior work or service. |
| Representations and warranties | Not listed | Listed 24Founder Shield lists representations and warranties insurance for mergers and acquisitions. |
| Technology errors and omissions (E&O) | Listed 2At-Bay offers primary and excess technology errors and omissions insurance for businesses with revenue up to $5 billion. | Not listed |
| Umbrella and excess liability | Not listed | Listed 24Founder Shield lists umbrella insurance. |
| Venture capital asset protection | Not listed | Listed 24Founder Shield lists venture capital asset protection for management and investment-advisory liability. |
| Virtual care and telehealth | Not listed | Listed 24Founder Shield lists virtual care and telehealth insurance for tech-enabled healthcare companies. |
| Workers’ compensation | Not listed | Listed 24Founder Shield lists workers’ compensation insurance. |
A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.
At-Bay vs Founder Shield Research by Coverage Line
Open what At-Bay and Founder Shield each document for one coverage line.
Cyber Insurance
Professional Liability (E&O) Insurance
Current Reliability Scores for At-Bay and Founder Shield
Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.
At-Bay Reliability Scores
Hybrid providerBroker
5.2/ 10Carrier & MGA
7.1/ 10Founder Shield Reliability Scores
BrokerBroker
5.3/ 10At-Bay and Founder Shield Review Scores for 2026
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
At-Bay Review Score
Review Score
2 rated sources
At-Bay’s public review evidence is thin: one old G2 review and a BBB complaint record. It is not enough to judge day-to-day service or claims handling.
Read At-Bay reviewsFounder Shield Review Score
Review Score
1 rated source
Founder Shield has too little independent customer feedback for a reliable verdict. One positive Trustpilot review does not establish a service track record.
Read Founder Shield reviewsKey Differences Between At-Bay and Founder Shield
Internal AI Use Is a Different Underwriting Question
Founder Shield’s AI page describes a separate offering with its own audience and exclusions. It is not evidence that every technology client receives that protection, or that it replaces cyber coverage. At-Bay’s current public technology description likewise does not settle every AI activity: the canonical research flags an older appetite document that should not be treated as current acceptance or rejection. Describe the actual model use and products in the submission. 27
A September 2023 Tech E&O appetite PDF still accessible on At-Bay’s site has lower revenue and limit ceilings than the current product page and lists restricted classes including autonomous AI. It should not be treated as current eligibility guidance; ask underwriting for the applicable appetite version. 12,2Company-reported. Legacy document has inconsistent autoquote revenue figures internally. Current HTML controls description of advertised ceilings, but current class eligibility remains unresolved.
Broader Company Risks Remain a Brokerage Task
Founder Shield describes arranging startup coverage from early funding through IPO, including management and other corporate lines. Its role can extend beyond the technology policy being compared with At-Bay. Ask whether one adviser will coordinate the AI-specific offer with those other policies and identify overlaps or gaps. No reviewed public document establishes access to At-Bay through that brokerage. 19 24 1
Intermediary Names Do Not Identify the Risk Bearer
The AI offering involves Testudo, described as an intermediary, with Lloyd’s backing that does not identify the individual proposed issuer. Founder Shield’s own contractual and producer names also require reconciliation. At-Bay’s historical carrier transition is not sufficient to identify today’s California policy either. Obtain the legal names for the exact placement. 30 15 11
What Should You Confirm in At-Bay and Founder Shield Quotes?
Provide separate descriptions of sold technology and internal AI use. Request the operative AI clauses, technology form, exclusions, California route, and all intermediary fees. Founder Shield’s source summaries differ on the number of AI insuring categories; the offered wording must resolve that difference. 27 28
At-Bay vs Founder Shield Services Compared
What each provider documents about the services you may need
| Criteria | At-Bay | Founder Shield |
|---|---|---|
| Business role | At-Bay offers cyber, technology E&O and miscellaneous professional liability, with coverage described as underwritten by non-admitted insurers. At-Bay Insurance Services LLC is its disclosed property-and-casualty agency and surplus-lines broker. 1,5Company-reported. US brand and disclosed producer; company statements, not regulatory verification. | Founder Shield helps businesses choose and arrange insurance with insurers; its terms say it does not insure risks or decide whether claims are covered. 14,15Company-reported. Brand’s documented intermediary role. No assertion of current state licensure or universal underwriting authority. Founder Shield is part of The Baldwin Group, which lists it among acquired firms; Founder Shield describes its role as the group’s innovation arm. 16,17Company-reported. Current brand relationship corroborated by the group’s own site. No claim about ultimate investors, public listing status or a current intermediary ownership chain. Confirm the producer for your account: Founder Shield’s terms identify The Baldwin Group Specialty Solutions, LLC, while its license disclosures identify Foundershield LLC. 15,37Not found in reviewed sources. The retained terms and licensing sources disclose those names separately. They do not establish a subsidiary relationship, merger, successor relationship or the producer for a particular account. If regulatory compliance matters to your selection, note that New York DFS fined Foundershield LLC $36,600 for late excess-line filings covering 2019–2023; the 2025 consent order concerns filing compliance, not claims payment. 37Verified. August 21, 2025 disciplinary notice, PDF page 6, visually checked against the original. Does not establish current license status, remediation, policy invalidity or a pattern of claims conduct. |
| Customer focus | Large technology companies may fit At-Bay’s published Tech E&O appetite, but the quote route matters: its product page lists up to $5 billion revenue and $10 million limits, while its broker platform lists $100 million and $3 million. These are ceilings, not guaranteed offers. 2Company-reported. Current product-page appetite; no inference of pre-revenue, industry-specific or California eligibility. A September 2023 Tech E&O appetite PDF still accessible on At-Bay’s site has lower revenue and limit ceilings than the current product page and lists restricted classes including autonomous AI. It should not be treated as current eligibility guidance; ask underwriting for the applicable appetite version. 12,2Company-reported. Legacy document has inconsistent autoquote revenue figures internally. Current HTML controls description of advertised ceilings, but current class eligibility remains unresolved. | Venture-backed and high-growth businesses from early rounds through IPO can use Founder Shield’s industry practices in technology, life sciences, finance, retail and transportation. 14,19Company-reported. Stated customer focus, not an audited customer census or an eligibility guarantee. |
| Application process | An online quote is not bound coverage; At-Bay’s broker process still requires application review, chosen limits and retentions, documents, effective date, contingencies and signatures before binding. 6,4Company-reported. Public broker workflow; no application submitted and no speed guarantee inferred. | You can start by creating an account through Founder Shield’s quote portal using Google, Microsoft or email sign-in. 20,21Verified. Public interface directly observed in Chrome on September 15, 2026. No sign-in, identity-provider flow, registration submission, quote or authenticated workflow tested. Founder Shield says its application takes under 15 minutes, but that does not guarantee how quickly insurers will quote or when coverage can start. 19Company-reported. Startup page marketing claim. No timed application or binding exercise performed. To bind coverage, Founder Shield says you approve the proposal, choose payment and a start date, then sign remaining documents while its team handles insurer paperwork. 22Company-reported. Documented general process; the actual carrier’s outstanding requirements and confirmation determine the transaction. No completed purchase observed. |
| Fees and compensation | Add security charges separately when comparing total cost: Stance has an Embedded Security Fee and endorsement, while MDR is purchased separately from premium and broker charges. 7Company-reported. Does not describe included security as free or quote an unverified fee amount. Ask for the full price and compensation disclosure because reviewed At-Bay pages do not publish commission rates, broker arrangements or complete placement fees; this gap does not mean those charges are absent. 2,6,10Not publicly disclosed. Scoped review of listed public pages on September 16, 2026; not a site-wide or contractual finding. | Compare the full annual cost and payment schedule: Founder Shield says quotes generally cover one year and may offer full pay, carrier installments or outside financing. 35Company-reported. General billing description, not a quoted premium, guaranteed financing eligibility or a statement that borrowing costs are included in the insurance price. Ask Founder Shield for the nature and amount of commissions, fees or interest on your account; it says charges are disclosed in advance. 15Company-reported. Fees and Charges section. No account-specific compensation amount or universally applicable fee schedule obtained. Check whether group-level fees, commissions or referral payments apply to your placement; The Baldwin Group’s disclosure describes possible volume/profitability and affiliate compensation but does not say each applies to Founder Shield. 36Company-reported. Group-wide disclosure, not account-specific remuneration. Client fees can be in lieu of or additional to retail commissions. No inferred misconduct or automatic financial conflict outcome. |
Sources for At-Bay vs Founder Shield
At-Bay Official Website
- Cyber, Tech E&O & Professional Liability Insurance. At-Bay; Product cards and agency disclosure. Accessed 2026-09-16.
- Tech E&O Insurance Coverage and Policy Highlights. At-Bay; Tech E&O Coverage Highlights; Primary & Excess Appetite; footnotes 1–7; state disclaimer. Accessed 2026-09-16.
- Cyber Insurance. At-Bay; Cyber Coverage Highlights; Primary & Excess Appetite. Accessed 2026-09-16.
- MPL Insurance: Coverage Highlights & Appetite. At-Bay; MPL Coverage Highlights; MPL Appetite; state restrictions. Accessed 2026-09-16.
- Licenses. At-Bay; Producer introduction; California row; agency and surplus-lines footer. Accessed 2026-09-16.
- Broker Platform. At-Bay; How it works: Create a quote, Customize your quote, Bind your policy, Manage renewals; FAQs. Accessed 2026-09-16.
- At-Bay Stance. At-Bay; Real Protection Against Real Threats; Endpoint, Email, MXDR; footnotes 1 and 3–6. Accessed 2026-09-16.
- Claims Handling. At-Bay; At-Bay Cyber Incident Roadmap; The At-Bay Claims Team. Accessed 2026-09-16.
- Response & Recovery. At-Bay; Minimize Downtime with One Partner; integration with claims process. Accessed 2026-09-16.
- Terms of Service. At-Bay; US terms effective April 11, 2023: Insurance Product Terms; Payment Policy; Service. Accessed 2026-09-16.
- At-Bay Begins Issuing Policies on its own E&S Paper. At-Bay; August 9, 2023 release: opening paragraph and new-business transition effective August 7, 2023. Accessed 2026-09-16.
- At-Bay Surplus Tech E&O Appetite Guide. At-Bay; Pages 1–2; September 2023 copyright; revenue and limit statements; Restricted classes. Accessed 2026-09-16.
- At-Bay Doubles Miscellaneous Professional Liability Appetite. At-Bay; September 28, 2023 release: final paragraph before Media Contacts. Accessed 2026-09-16.
Founder Shield Official Website
- Founder Shield. Founder Shield; Opening broker description; Specialized Practices; Smart Tech, Smarter People; quote and sign-in links. Accessed 2026-09-15.
- Terms of Service. Founder Shield; Opening agreement; License Status; Representations and Disclaimers Related to Products or Services; Fees and Charges; Void Where Prohibited. Accessed 2026-09-15.
- About Us. Founder Shield; Opening description and Charting Your path from MVP to IPO. Accessed 2026-09-15.
- Partnerships. The Baldwin Group; Brand-change introduction and 2020–2024 acquisitions list, Founder Shield entry. Accessed 2026-09-15.
- List of Subsidiaries as of February 26, 2026. The Baldwin Insurance Group, Inc. (SEC filing); Exhibit 21.1, list as of February 26, 2026: The Baldwin Group Specialty Solutions, LLC, Florida. Accessed 2026-09-15.
- Startup Insurance. Founder Shield; What Coverage Does your Startup Need?; Why Startups Choose Founder Shield; Industries We Serve; Essential Policies to Consider section. Accessed 2026-09-15.
- Quote Portal. Founder Shield; Public landing screen, Create Account and Sign In links. Accessed 2026-09-15.
- Create Account. Founder Shield; Public registration screen: Google, Microsoft, email and password options. Accessed 2026-09-15.
- How Do I Bind Coverage? Founder Shield; Jonathan Selby answer, November 25, 2024: proposal approval, payment, effective date and electronic signatures. Accessed 2026-09-15.
- How Do You Decide Which Carriers to Approach? Founder Shield; Jonathan Selby answer, November 25, 2024: appetite, stated rating standard and carrier-selection criteria. Accessed 2026-09-15.
- Coverage. Founder Shield; Core Coverage: Crime Insurance, Cyber Liability, Directors & Officers, Employment Practices Liability, Fiduciary Liability, General Liability, Property Insurance; Specialized Coverage: Digital Asset Insurance, ERISA Fidelity Bond, Hired & Non-Owned Auto, Intellectual Property, Key Person & Contract Frustration, Last-Mile Delivery Insurance, Transit & Transportation; product cards: Errors & Omissions, Product Liability, Representations and Warranties, Umbrella Insurance, VCAP, Virtual Care & Telehealth Insurance, Workers Compensation; Health & Benefits: Employee Health & Benefits; Get a Quote and Learn More links. Accessed 2026-09-16.
- How Do We Purchase “A La Carte” Commercial Insurance? Founder Shield; Jonathan Selby answer, November 25, 2024: individual coverages, limits, deductibles and endorsements. Accessed 2026-09-15.
- Directors & Officers Insurance. Founder Shield; What Does D&O Insurance Cover?; Major Shareholder Exclusion; D&O Insurance Cost and Enhancements. Accessed 2026-09-15.
- Generative AI Liability Insurance. Founder Shield; Who Needs Generative AI Liability Insurance Coverage?; five coverage categories; Generative AI Liability Policy; What Does A Generative AI Liability Policy Not Cover?; Speak with a Generative AI Liability Insurance Broker; Get a Quote. Accessed 2026-09-16.
- AI Liability Insurance for Brokers. Testudo; What does the policy cover? (six insuring agreements); Limits & pricing; target customers; application materials via Broker Platform. Accessed 2026-09-15.
- About Testudo. Testudo; What we do; Coverage you can rely on when it matters. Accessed 2026-09-15.
- Licenses and Regulatory Disclosures. Testudo; United States entity and non-risk-bearing role; United Kingdom entity disclosure. Accessed 2026-09-15.
- How Do I Get a Certificates of Insurance? Founder Shield; Luke Kaltreider answer, November 25, 2024: email requests, contract wording and endorsement needs. Accessed 2026-09-15.
- What If Our Company Grows A Lot or Things Change During the Year? Founder Shield; Carl Niedbala answer, November 25, 2024: operational changes and coverage adjustments. Accessed 2026-09-15.
- The Ultimate Business Insurance Renewal Checklist for Startups. Founder Shield; January 12, 2026; Know Your Part in the Renewal Process; The Early Start Advantage (60–90 days). Accessed 2026-09-15.
- Claims. Founder Shield; Our Approach; How We Support Claims Management, steps 1–5; Make a claim link. Accessed 2026-09-15.
- What Am I Actually Getting For the Price of Business Insurance? Founder Shield; Carl Niedbala answer, November 25, 2024: policy period, quoted charges, installments and premium financing. Accessed 2026-09-15.
- Transparency & Disclosure. The Baldwin Group; Effective January 1, 2026; How The Baldwin Group is Compensated, including client fees, contingent commissions, affiliate services and referral fees. Accessed 2026-09-15.
- Disciplinary Actions Issued August 21, 2025. New York State Department of Financial Services; Page 6 of 12, Region: New York, Foundershield LLC; $36,600 fine; consent order approved June 26, 2025. Accessed 2026-09-15.
- Insurance License Search. New York State Department of Financial Services; Producer-search entry point. Accessed 2026-09-15.
- License. The Baldwin Group; California entity/license table; neither Foundershield LLC nor The Baldwin Group Specialty Solutions, LLC is listed. Accessed 2026-09-15.
- Surplus Lines. National Association of Insurance Commissioners; Background, Issue; updated October 27, 2025: nonadmitted specialized insurers cover risks unavailable in the admitted market. Accessed 2026-09-15.
- Content Creator Insurance. Founder Shield; Content Creator Insurance product introduction; What Is Content Creator Insurance? FAQ: media liability coverage for creators. Accessed 2026-09-16.
