Layr vs Pie Insurance: How Do They Compare for Business Insurance?

Layr supports a brokerage’s commercial workflow; Pie offers payroll-based workers’ compensation with a 60-day renewal alert and 24-hour injury reporting.

An Overview of Layr and Pie Insurance

A bakery with seasonal payroll should compare payment adjustments, renewal timing and claim reporting before choosing workers’ compensation. Layr says it alerts brokers 60 days before renewals that need updated documents; Pie requires injury notice within 24 hours. Pie’s consumer FAQ describes a workers’ compensation renewal quote about 30 days before expiry for review and acceptance. Its agency FAQ says previews for policies under $20,000 go to the insured with the agency copied, while previews for policies over $20,000 go to the producer; unless otherwise notified, the deposit is drafted and the renewal issued five days before its effective date. The FAQ does not specify the exact-$20,000 case. Ask which notice and payment process applies to your account. Choose Layr if you want your broker to coordinate several commercial lines; choose Pie for payroll-based workers’ comp if the 24-hour reporting rule fits your process. ⁶ ³⁰ ³⁴ ³³ ³⁵

For a bakery hiring a second shift before opening another location, the payroll and renewal work matter as much as the initial quote. Pie publishes payroll-based billing and audit requirements. Layr describes collecting policyholder updates and negotiating renewals through the existing brokerage’s service operation. Those details help the owner decide who will keep employee and location information aligned with the insurance. ³² ³³ ⁶

What Stands Out About Layr and Pie Insurance?

Layr at a Glance

Independent brokerages can offer small businesses workflow software and licensed help under the broker’s own brand. ^2,^3,⁵Company-reportedCurrent broker-facing business model described on Layr's live company, broker and portal pages; functions are company-reported and were not tested through an account.
A broker-branded portal can organize policy documents, certificates, claims, renewals and payments, with licensed staff support. ^5,¹²Company-reportedCompany-described platform functions. No authenticated broker or policyholder account was accessed, and no service-time commitment was independently tested.

Pie Insurance at a Glance

Start a workers’ compensation quote online or through an insurance agent. ^16,^15,¹⁷Company-reportedWorkers’ compensation access for small businesses and agencies; other product pages direct buyers to quote or contact flows but do not document the same process.
Pay workers’ compensation premiums based on reported payroll, with no initial deposit. ^31,³²Company-reportedPie’s current workers’ compensation payment pages; actual availability and policy-specific charges need confirmation in the quote.

Layr vs Pie Insurance Coverage Lines Compared

Coverage	Layr	Pie Insurance
Business owner’s policy	Not listed	Listed ²¹Pie accepts business owner’s policy quote requests.
Cyber liability	Not listed	Listed ²²Pie provides access to cyber insurance quotes from carrier partners.
General liability	Not listed	Listed ²⁴Pie arranges general liability insurance through unaffiliated third-party insurers.
Professional errors and omissions (E&O)	Not listed	Listed ²³Pie Insurance arranges professional errors and omissions insurance for small businesses through third-party insurers.
Workers’ compensation	Not listed	Listed ¹⁷Pie Insurance offers workers’ compensation insurance for small businesses.

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.

Layr and Pie Insurance Reliability Scores

Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.

Layr Reliability Scores

Broker

5.6/ 10

Provider assessment

Pie Insurance Reliability Scores

Hybrid provider

Broker

5.3/ 10

Carrier & MGA

6.3/ 10

Provider assessment

Layr and Pie Insurance Review Scores for 2026

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Layr Review Score

–/ 10

Review Score

No reviews found

Layr has no customer reviews of its insurance service yet. Its Trustpilot profile has no reviews, and its only rating is one review of its broker software.

Read Layr reviews

Pie Insurance Review Score

1.7/ 10

Review Score

2 rated sources

Pie’s service record raises clear concerns: elevated regulator complaints reported by NerdWallet, 1.7/5 on Trustpilot and an F from BBB. Investigate billing, cancellation and complaint handling before buying.

Read Pie Insurance reviews

Key Differences Between Layr and Pie Insurance

Service Platform and the Workers’ Compensation Offer

Layr’s current new-business illustration includes workers’ compensation alongside general liability, property, auto, umbrella and cyber. Its FAQ describes access to national insurers, wholesalers and a brokerage’s existing carriers. The bakery can ask its retained agent for a workers’ compensation comparison within that broader commercial account. The illustration does not identify a universal insurer or payroll-billing arrangement. ⁴ ⁶

Pie’s workers’ compensation program has named affiliated insurers, while its other marketed products can use outside partners. Ask whether the Layr-backed brokerage can obtain a Pie offer and who would service it if available. Layr doesn’t publish a Pie appointment, so don’t assume one exists. A possible combination of service platform and program should be confirmed, not assumed from the fact that both work with agents. ¹⁹ ²² ¹⁶ ⁶

For the second bakery location, put payroll, employee duties and each work location into the submission. Pie specifically requests payroll and class-code information. Ask the agent to show the same accepted information on each proposal so that a different payroll estimate or classification does not masquerade as a better price. Neither the size of a carrier network nor a platform speed claim establishes whether the new location is accepted. ¹⁷ ⁴ ⁶

Pay-as-You-Go Billing and Premium Audits

Pie’s pay-as-you-go option uses actual reported payroll and says it needs no initial deposit. Its conventional monthly plan instead starts with an upfront amount followed by scheduled payments. For a bakery hiring in stages, ask which option can align cash payments with the actual staffing ramp and who sends the payroll reports. The absence of an initial deposit is a cash-flow feature, not a reduction in the insurer’s rate. ³² ³¹

Layr describes bills and electronic payments in its policyholder service, but that doesn’t confirm payroll integration for the offered workers’ compensation policy. Ask the retained broker for the carrier’s actual billing choices and payroll-provider requirements. If it offers the same payroll-based arrangement, compare implementation and charges on the same basis rather than treating the portal branding as a different payment product. ¹¹ ⁵ ³²

Pie still requires an annual premium audit. Its list includes payroll and employee records, cash expenses and subcontractor certificates. The bakery should agree who reconciles those records after the second location opens and who responds if actual duties or payroll differ from the estimate. Payroll-linked installments do not eliminate that review or establish that no additional premium will be due. ³³ ³²

Renewal Notices and Owner Approval

Layr says automatic-renewal policies are handled with notification, while policies needing updated documentation prompt an alert 60 days in advance. Its team then collects changes, negotiates and completes documents. Pie’s consumer FAQ describes a workers’ compensation renewal quote about 30 days before expiry for review and acceptance. Its agency FAQ says previews for policies under $20,000 go to the insured with the agency copied, while previews for policies over $20,000 go to the producer; unless otherwise notified, the deposit is drafted and the renewal issued five days before its effective date. The FAQ does not specify the exact-$20,000 case. Ask which notice and payment process applies to your account. The practical distinction is what the owner is expected to do at each stage, not a guaranteed advantage from an earlier reminder. ⁶ ³⁰ ³⁵

For the bakery, name the person who supplies second-location payroll, checks the renewed locations and approves the payment schedule. Ask the Layr-backed broker whether this policy renews automatically and how to stop it if a replacement is chosen. For Pie, confirm the acceptance deadline and what happens if the offer needs correction. Keep the audit of the expiring year separate from the proposal for the next year. ⁶ ³⁰ ³³

Fees, Waivers and Annual Cost

Layr’s consumer disclosure identifies a finance charge tied to monthly credit-card payment, while its broker FAQ describes a different premium-based revenue arrangement. Pie publishes a scoped credit-card convenience charge for new single-state workers’ compensation, with named state exceptions. Request the actual fee schedule from each channel; do not apply either company’s general disclosure to every payment method or policy. ⁸ ⁶ ³¹

If a landlord requests a waiver of subrogation, Pie treats that as a separate, charged request under state rules. The waiver changes specified recovery rights after a loss; it is not created just by sending a certificate. Ask the retained broker or Pie agent to obtain the actual endorsement and identify its cost before comparing totals. The relevant budget includes premium, payment costs and required policy changes, with audit adjustments still possible. ³⁰ ⁵ ³³

Injury Reporting for Both Shifts

Pie asks for workplace injuries to be reported within 24 hours and publishes online, phone and email routes. Its agency FAQ assigns some states to CorVel, so use the policy’s state-specific reporting kit. Layr describes claim activity and licensed support in its portal; ask which party forwards formal notice and which insurer or administrator handles the claim. The employees should not need to understand the original purchase channel to find the reporting instructions. ³⁴ ³⁵ ⁵

What Should You Confirm in Layr and Pie Insurance Quotes?

Matched proposals: identify each insurer, accepted location, employee class and payroll estimate, including whether the agent has an available Pie route. ⁶ ¹⁷ ¹⁹
Billing and audit ownership: document payroll reporting, deposits or installments, fees and the person collecting year-end audit records. ⁸ ³² ³³
Renewal calendar: separate the information deadline, approval deadline and any automatic payment, with both locations included. ⁶ ³⁰
Landlord and injury documents: obtain any required waiver endorsement, the certificate and the reporting kit for each work state. ³⁰ ³⁵ ⁵

Layr vs Pie Insurance Services Compared

What each provider documents about the services you may need

Criteria	Layr	Pie Insurance
Application process	Layr describes an online workflow in which a small-business owner assesses and selects coverage, pays, and then has the submission sent to underwriting. Current pages use different speed claims—10 minutes on New Business Capture and 12 minutes in a 2024 announcement—so neither figure establishes the time to receive or bind an actual quote. ^4,¹¹Conflicting sourcesCompany-described digital workflow. No form was completed and no quote, payment or underwriting decision was requested during research.	Small businesses can start a workers’ compensation quote online or through an insurance agent; agencies use a separate partner portal. ^16,^15,¹⁷Company-reportedWorkers’ compensation access for small businesses and agencies; other product pages direct buyers to quote or contact flows but do not document the same process. Have your ZIP, payroll and class-code details ready for a Pie workers’ compensation quote; its online intake begins with ZIP code. ^20,¹⁷Company-reportedUnauthenticated first step and Pie’s description of workers’ compensation quote inputs; no data was entered and the flow was not advanced. Pie advertises a workers’ compensation quote in about three minutes, but this company estimate does not predict underwriting or binding time. ^17,¹⁵Company-reportedWorkers’ compensation quote marketing; no timed independent quote test was performed.
Access to insurers	Layr says it works with major national insurers, accesses other markets through wholesalers and can use a brokerage customer's existing carriers. It does not publish a current legal-entity carrier panel or promise that every market will quote every account. ⁶Company-reportedCurrent broker FAQ; no carrier appointments, financial-strength ratings or account-specific market access independently verified. The reviewed current product, portal and FAQ pages do not identify the issuing insurer or policy form for each available product. Those details must come from the actual proposal and policy. ^4,^7,⁶Not publicly disclosedCurrent platform and FAQ pages plus previously reviewed cyber product material. The dedicated cyber page is no longer available; that is not a finding that Layr lacks insurer relationships.	Pie workers’ compensation is written by The Pie Insurance Company and affiliates; AM Best says all business moved to The Pie Insurance Company and Pie Casualty Insurance Company as of January 1, 2024. ^19,^36,^37,³⁸VerifiedPie’s workers’ compensation program; the actual declarations page controls the issuing insurer for a specific policy and state. Pie Casualty has an A- (Excellent) financial-strength rating with Stable outlook from AM Best, affirmed April 24, 2026; this is an insurer-strength opinion, not a guarantee your claim will be covered. ³⁶VerifiedPie Casualty Insurance Company and the consolidated Pie Insurance Group rating unit as identified in the disclosure report. For Pie’s BOP, GL, professional liability or cyber, ask which insurer would issue the policy; Pie says outside partners underwrite these lines but its reviewed pages do not name current partners. ^19,^21,^22,^23,²⁴Not publicly disclosedCurrent public BOP, cyber, general-liability and professional-liability/E&O pages; account-specific carrier access was not tested.
Servicing and renewals	Layr markets a white-labeled portal with licensed support and broker dashboard updates for policies, renewals, claims and payments. A company release also describes policyholder access to documents, quotes, claims, certificates, bills and electronic payments. ^5,¹²Company-reportedCompany-described platform functions. No authenticated broker or policyholder account was accessed, and no service-time commitment was independently tested. Layr says its team gathers updates, negotiates renewal terms with underwriters and finalizes renewal documents. It describes automatic-renewal policies as hands-free and says customers whose policies need updated information are alerted 60 days before renewal. ⁶Company-reportedCurrent FAQ description. It does not state the notice needed to stop an automatic renewal or guarantee a renewal offer.	Pie policyholders can manage payments, download documents and request workers’ comp certificates online; custom certificates may require your agent. ^29,³⁰Company-reportedPublished workers’ compensation account tutorial; authenticated features were not accessed or independently tested. Budget for a workers’ comp premium audit: Pie replaces estimated payroll with actual figures and may request payroll, employee, expense and subcontractor records, which can change your final premium. ³³Company-reportedPie workers’ compensation premium audit process; the page does not quantify any resulting additional charge or refund. Pie’s consumer FAQ describes a workers’ compensation renewal quote about 30 days before expiry for review and acceptance. Its agency FAQ says previews for policies under $20,000 go to the insured with the agency copied, while previews for policies over $20,000 go to the producer; unless otherwise notified, the deposit is drafted and the renewal issued five days before its effective date. The FAQ does not specify the exact-$20,000 case. Ask which notice and payment process applies to your account. ^30,³⁵Company-reportedDifferent company-published consumer and agency descriptions of workers’ compensation renewal. Neither guarantees renewal or unchanged terms; the account notice determines the applicable process.
Fees and compensation	Layr's current broker FAQ says Layr receives a percentage of premium while the brokerage keeps 100% of commissions. A separate consumer-facing disclosure says carriers pay Layr a commission and businesses may pay a finance fee of up to 20% of premium. The pages do not reconcile which arrangement applies to a particular broker, policyholder or payment plan. ^6,⁸Conflicting sourcesTwo public compensation descriptions for different apparent audiences. Actual agreements and itemized charges were not available. Layr's consumer-facing compensation disclosure says a business that uses its monthly credit-card payment arrangement can pay a percentage-based finance fee of up to 20% of premium. The page does not provide an account-specific rate, total repayment or cancellation terms. ⁸Company-reportedPublic compensation disclosure; current applicability to every Layr Apex implementation or payment option is not established.	Workers’ comp buyers can choose annual, semiannual, quarterly, monthly or pay-as-you-go plans; pay-as-you-go follows reported payroll without a deposit, while monthly plans require 16.6% upfront and ten payments. ^31,³²Company-reportedPie’s current workers’ compensation payment pages; actual availability and policy-specific charges need confirmation in the quote. Include Pie’s 3% card fee in your quote comparison for eligible new single-state workers’ comp policies, except in Florida, Nebraska, Maryland and Rhode Island; the page does not specify multi-state or renewal fees. ³¹Company-reportedCredit-card payments for new single-state workers’ compensation policies under the current payment-options page. Ask the state-specific price before requesting a waiver of subrogation because Pie charges for each specific or blanket waiver but publishes no amount. ³⁰Not publicly disclosedWorkers’ compensation waiver requests through Pie’s published service process. Ask your agent what commission applies because Pie says partner agents earn commissions on workers’ comp policies, but current pages publish no standard rate. ^35,¹⁹Not publicly disclosedAgency-distributed workers’ compensation and other third-party placements; expired promotional incentives were not treated as current standard compensation.
Claims assistance	Layr's current portal materials describe claims activity, online claim functions and help from its licensed support team. They do not establish that Layr is the risk-bearing insurer or replace the notice requirements in the policy. ^5,¹²Company-reportedCompany-described claims workflow and support; no claim was submitted and claims outcomes were not independently evaluated.	Report workplace injuries to Pie within 24 hours through its form, phone or email; Pie says a claims professional follows up and assesses coverage and benefits. ³⁴Company-reportedPublished first-report process for Pie-serviced workers’ compensation claims; state notice rules and the issuing carrier’s policy still apply. Ask who handles your state’s workers’ comp claim: Pie says it manages claims in 34 states and CorVel in five, a split not reconciled with its separate 40-state-plus-DC availability. ^35,^25,³⁶Conflicting sourcesPublic allocation of workers’ compensation claim handling; the current handler for an individual policy should be taken from its state kit and claim instructions.

Sources

39 documents, numbered as cited. Open the sources

Sources for Layr vs Pie Insurance

Layr Official Website

1
Grow Your Broker Profits. Layr; Homepage service proposition; broker audience; footer naming Layr Holdings, Inc.; official logo asset. Accessed 2026-09-15.
2
Software for Insurance Brokers & Agents. Layr; Streamlined Efficiency; Reduce the Drag: Layr handles sales, service and support while the brokerage retains broker-of-record status and commissions. Accessed 2026-09-15.
3
The Team Improving Insurance Technology. Layr; Mission; small-business market; broker-focused technology; leadership and investor logos. Accessed 2026-09-15.
4
New Business Capture from Layr — Quote Policies in 10 Min. Layr; Faster Quotes hero and official SmartQuote illustration listing General Liability, Commercial Auto Liability, Property, Workers Compensation, Umbrella, and Cyber Liability & Data Breach. Accessed 2026-09-15.
5
Online Portal with Cyber Security for Insurance Companies. Layr; Layr Apex introduction; licensed support team; policyholder activity, portfolio and white-label dashboard descriptions; official dashboard asset. Accessed 2026-09-15.
6
Insurance Technology Frequently Asked Questions. Layr; Product library; carrier and wholesaler access; renewal process and 60-day collection timing; white labeling; premium-based compensation. Accessed 2026-09-15.
7
Cyber Liability Insurance. Layr; Policy Overview; Key Protected Threats; Coverage Details; online-purchase call to action (page no longer available as of 15 September 2026). Accessed 2026-09-15.
8
Explanation of Pricing. Layr; Simplified Pricing: carrier commissions and business finance fee up to 20% of premium; flexible payments, portal and certificate descriptions. Accessed 2026-09-15.
9
Terms of Use. Layr; Service operated by Layr Holdings, Inc.; Purchases; Availability, Errors and Inaccuracies; Accounts; last updated 1 April 2018. Accessed 2026-09-15.
10
Leadership Team. Layr; Current leadership and investor-logo section. Accessed 2026-09-15.
11
Layr Welcomes New CEO Mark Hara. Layr; 17 October 2024 announcement: broker and agency audience, small-business selection and payment workflow, underwriting handoff, and brokerages across the U.S. Accessed 2026-09-15.
12
Layr Secures $10 Million Investment to Bridge the Small Business Insurance Tech Gap for Brokers. Layr via GlobeNewswire; 1 November 2023 company release: financing participants, broker-facing business model, licensed support, policyholder portal functions. Accessed 2026-09-15.
13
Parcel Pro Customers Now Have Access to Additional Insurance Solutions Through Layr. Layr; 2021-branded referral page: policy list, online application, portal, financing and certificate claims (cyber page no longer available as of 15 September 2026). Accessed 2026-09-15.
14
Licensed Property and Casualty Agencies. Massachusetts Division of Insurance; 2026 list entry for Layr Holdings, Inc., license 17853851, original approval 17 March 2021, renewal date 17 March 2027. Accessed 2026-09-15.

Pie Insurance Official Website

15
Pie Insurance. Pie Insurance; Homepage: small-business audience; direct workers’ compensation quote; online account; footer entity, insurer and availability qualifications. Accessed 2026-09-15.
16
About Pie Insurance. Pie Insurance; About Pie; direct and agency distribution; footer legal disclosure. Accessed 2026-09-15.
17
Workers’ Comp Insurance For Small Businesses. Pie Insurance; Get a workers’ compensation quote online; insurance made for your small business; quote inputs; coverage description; quote-time and savings qualifications; AM Best link. Accessed 2026-09-16.
18
Terms Of Use. Pie Insurance; Updated 26 April 2022; Ownership and Agreement to Terms; geographic and product eligibility; policy controls coverage. Accessed 2026-09-15.
19
Legal. Pie Insurance; State Licenses; footer disclosure naming producer and workers’ compensation versus third-party underwriting roles. Accessed 2026-09-15.
20
Pie Insurance — Quote. Pie Insurance; First step: Business ZIP Code. Accessed 2026-09-15.
21
Business Owner’s Policy. Pie Insurance; BOP definition; typical components; Make sure you’re covered: Start your BOP quote; footer third-party insurer qualification. Accessed 2026-09-16.
22
Cyber Insurance For Small Businesses. Pie Insurance; First- and third-party descriptions; carrier-partner quote invitation; policy-variation qualification. Accessed 2026-09-16.
23
Errors And Omissions Insurance. Pie Insurance; Errors and Omissions Insurance hero (E&O and professional liability equivalence); typical claims; Make sure you’re covered: insurance carrier partners, Start now; footer third-party professional liability insurers. Accessed 2026-09-16.
24
General Liability Insurance. Pie Insurance; Typical covered categories; Make sure you are covered: carrier-partner quote invitation; legal footer: third-party insurers not affiliated with Pie. Accessed 2026-09-16.
25
Workers’ Comp Coverage By State. Pie Insurance; Headline says 40 states and the District of Columbia; rendered state selector listed 39 state names and omitted New York and D.C. Accessed 2026-09-15.
26
Agency Document Library. Pie Insurance; Workers’ Comp State Documents: 40 named states plus Washington, D.C. Accessed 2026-09-15.
27
Pie Insurance Reports Strong 2025. Pie Insurance; 13 January 2026 release; Key 2025 Milestones says 39 states plus Washington, D.C.; company and distribution description. Accessed 2026-09-15.
28
Commercial Auto Claim FAQs. Pie Insurance; Does Pie offer commercial auto insurance?; submission cutoff 1 December 2025; no new or renewal policies on or after 1 January 2026; legacy claim guidance. Accessed 2026-09-15.
29
Online Account Tutorial. Pie Insurance; Payment-method updates; instant and custom certificates; policy information; document access; agent-handled custom certificate qualification. Accessed 2026-09-15.
30
Workers’ Comp FAQs. Pie Insurance; Certificates; specific and blanket waiver requests, two-business-day response and state-dependent charge; Billing & Payments; Policy Renewal / When will I know it’s time to renew my policy? (approximately 30 days before expiry, quote for review and acceptance); Annual Audit; Claims. Accessed 2026-09-29.
31
Payment Options. Pie Insurance; Annual, semi-annual, quarterly, monthly and pay-as-you-go schedules; payment methods; 3% card fee and state exceptions. Accessed 2026-09-15.
32
Pay-As-You-Go With Pie Insurance. Pie Insurance; No initial deposit; actual-payroll monthly premium; automatic deductions; payroll-provider coordination. Accessed 2026-09-15.
33
Your Workers’ Comp Premium Audit. Pie Insurance; Required annual audit; estimated versus actual payroll; audit partner; requested payroll, employee, cash-expense and subcontractor certificate records. Accessed 2026-09-15.
34
File Your Claim Within 24 Hours. Pie Insurance; Workers’ compensation reporting by online form, 24/7 phone or email; information requested; post-report coverage determination. Accessed 2026-09-15.
35
Partner FAQ. Pie Insurance; How does Pie handle claims? (workers’ compensation in 34 states; CorVel in Alaska, Mississippi, Nevada, New Mexico and Oregon); How does Pie pay commissions? (new and renewing policies, earned premium); How does Pie handle renewals? (30-day preview: under $20,000 to insured with agency copied, over $20,000 to producer; unless otherwise notified, deposit draft and renewal issuance five days before effective date; exact $20,000 case unstated); Renewal Billing. Accessed 2026-09-29.
36
AM Best Rating Disclosure Report — Pie Casualty Insurance Company. AM Best Rating Services, Inc.; Page 1: A- (Excellent), Stable, affirmed 24 April 2026; page 14: rating unit, group insurer acquisitions, 100% workers’ compensation writing through PCIC and TPIC from 1 January 2024, 40 states and D.C. Accessed 2026-09-15.
37
The Pie Insurance Company — Company Details. Missouri Department of Commerce and Insurance; Company name; active license status; NAIC 21857; property-and-casualty authority; 2025 workers’ compensation market data. Accessed 2026-09-15.
38
Pie Casualty Insurance Company — Entity Details. Illinois Department of Insurance; Legal name; P&C Domestic Stock; active status; NAIC 10997; Pie Group Holdings, Inc. parent. Accessed 2026-09-15.
39
Administrative Actions — January 2024. Wisconsin Office of the Commissioner of Insurance; Allegations and Actions Against Companies: Pie Insurance Services, Inc. agreed to add a disclaimer to its “save up to 30%” advertising claim after misleading-advertising allegations. Accessed 2026-09-15.

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