Armilla vs THREE by Berkshire Hathaway: How Do They Compare for Business Insurance?

Armilla offers AI insurance, performance warranties and model assessments, but the insurer—not the brand—takes on policy risk. Armilla describes its insurance operation as an MGA and Armilla Insurance Services as a Lloyd’s coverholder. ^3,1,6Company-reportedCompany descriptions of the Armilla brand and insurance operation; delegated authority and producer licensing have not been independently verified.

The reviewed corporate record identifies Armilla Insurance Services Inc. but does not establish California insurance authority; verify the licensed producer on your quote. Florida’s registry lists the company as a Delaware corporation. ⁸VerifiedExact entity spelling in corporate filing F24000002598, inspected on September 16, 2026. No California producer lookup was completed.

THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. ^9,10,11Company-reportedU.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.

Berkshire Hathaway’s published company list identifies Berkshire Hathaway Direct Insurance Company (THREE) and lists Berkshire Hathaway Specialty Insurance (BHSI) and biBERK separately. Its 2025 annual report says BH Direct and GUARD together primarily offer commercial products to small and medium-sized businesses; it separately describes BH Direct’s admitted commercial underwriting and use of the biBERK.com and Threeinsurance.com distribution platforms. The reviewed list and report do not establish the exact direct-versus-indirect ownership chain. ^16,15Company-reportedBerkshire Hathaway company list checked 2026-09-28 and 2025 annual-report discussion of BH Direct and GUARD; group relationship and commercial operating scope only, not a precise ownership-chain finding.

AI developers and companies deploying AI can approach Armilla, which markets to startups and large enterprises; its pages set no minimum revenue or funding stage and do not guarantee a bootstrapped company qualifies. ^6,2Company-reportedPublished customer descriptions; no inferred startup eligibility thresholds.

THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. ^9,15Company-reportedTHREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.

Expect an AI risk assessment before Armilla proposes insurance or a warranty; its site directs buyers to contact the team, and coverage requires written confirmation and completed underwriting. ^2,1Company-reportedPublished process, not a submitted application, quote, binding test or promised turnaround.

THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. ^9,11Company-reportedU.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.

THREE describes a partner-agency channel. Its partner page says the Agency Service Team assists policyholders and agents and that agency partners can use the THREE platform to quote, bind, and issue policies online. This describes the partner channel, not the direct public quote flow. ¹⁴Company-reportedTHREE partner agency program and platform capabilities as described by the company; these capabilities apply to partner agencies and do not establish direct-customer self-binding.

Armilla says buyers begin with an AI risk assessment before it customizes an insurance or warranty proposal. Confirm the assessment deliverables, monitoring and retesting terms in the proposal. ²Company-reportedInitial assessment described on the AI insurance page; reviewed evidence does not establish specific assessment deliverables, monitoring or retesting terms.

Price monitoring and retesting separately unless the proposal includes them: reviewed pages do not explain insurance renewal or whether ongoing model monitoring is included in premium. ^5,2Not publicly disclosedLimited to public product and assessment pages reviewed September 16, 2026.

THREE says policyholders can submit policy-change requests through My THREE Online or contact a Small Business Advisor. Its FAQ lists account/contact and billing tasks, vehicle and location changes, and certificate requests; it says vehicle and location requests are reviewed and processed by its team. The page does not establish automatic approval or effective dates for changes. ¹¹Company-reportedCompany-described servicing routes and request types for THREE policyholders; submitted requests may be reviewed and processed, and approval/effective dates are not established.

THREE describes its policy as a one-year term. Its payment terms say automatic bank-draft authorization renews if the customer renews the policy; they do not say that the policy itself renews automatically or explain the complete renewal-offer process. ^11,12Company-reportedPublished FAQ and payment terms reviewed 2026-09-28. Renewal administration beyond payment authorization was not established from these pages.