Simply Business Reviews 2026
Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.
Simply Business reviews range from 4.3 on Trustpilot to 1.95 on BBB; here's what customers say and what to ask before buying.
Simply Business Ratings by Review Source in 2026
Compare ratings on the same 10-point scale, including approximate BBB grade conversions. Open source details for the original score, sample and scope.
| Source | Score | What to Know |
|---|---|---|
| Trustpilot | 8.6 | Trustpilot shows 4.3 out of 5 from 1,901 reviews, 419 of them in the last 12 months (85% five-star, 8% one-star). Buyers like the speed and price. The main complaint is trouble reaching someone by phone, including long holds when they needed a certificate. Simply Business replies to most negative reviews. An earlier check showed 1,898 reviews and an image label of 4.5, so the profile changes and the figures are approximate.6 Source detailsSimply Business US Trustpilot profile. Reviews are not tied to a specific insurance line or insurer. |
| ConsumerAffairs | 2.0 | ConsumerAffairs shows a 1.0 header rating and 148 listed reviews, but its own rating breakdown does not match the review filters, so we can't say what the 1.0 is an average of. Recent reviews describe service and cancellation problems. These are individual accounts, not audited outcomes. The page couldn't be re-confirmed on 2026-09-29.7 Source detailsConsumerAffairs Simply Business page, broad business-insurance context; not line-specific. |
| BBB | 8.3 | BBB gives Simply Business a B+ grade and lists it as accredited since June 2020. A separate page shows a 1.95 average from 20 customer reviews. BBB shows 65 complaints closed in three years. Themes are certificate access, policy changes and cancellation or customer service. Grade, review average and complaint count measure different things and none measures claims outcomes.8,9,10 Source detailsBBB profile classifies Simply Business as an insurance agency; business grade, consumer-review average and complaint ledger are separate measures, none is line-specific. |
| BBB | 3.9 | BBB customers rate Simply Business 1.95 out of 5 on average from 20 reviews, which is a small sample and much lower than the B+ grade or Trustpilot.10 Source detailsBBB customer-review average for the Simply Business profile (Boston, MA). Separate from the business grade. |
| NerdWallet | – | NerdWallet calls Simply Business an insurance broker, says it does not underwrite policies and explains that it does not assign the broker a star rating. Its product limitations and carrier descriptions are editorial statements and are kept separate from consumer averages.1 Source detailsNerdWallet’s editorial assessment of the Simply Business broker, not a customer-review average or insurance-policy rating. |
Other sources checked (2)
- J.D. Power
The current study page and Simply Business search did not establish a Simply Business-specific study score. The 2025 release describes 2,848 study respondents with businesses of 50 or fewer employees, fielded March–May 2025; that is study-wide context, not Simply Business’s customer count or score.2,3
J.D. Power U.S. small-commercial insurance study; its unit is insurer customers, not broker marketplace customers.
- NAIC
There is no NAIC complaint index for Simply Business itself. The insurer on your policy has its own NAIC record, so check that company. No state department of insurance complaint search for Simply Business was completed.4,5
NAIC complaint indexes cover insurance companies. Simply Business is an insurance agency (broker); complaints against agents go to state insurance departments.
Trustpilot shows 4.3 from 1,901 reviews
This is the US Trustpilot page. 419 of the reviews are from the last 12 months, and 85% are five-star while 8% are one-star.6
People like the speed and the price. The main complaint is trouble reaching someone by phone, including long holds when they needed a certificate of insurance. Simply Business replies to most negative reviews.6
The page moves a little from day to day: an earlier check showed 1,898 reviews, so treat the numbers as approximate. Reviews aren't tied to a specific type of policy or insurer.6
BBB gives a B+ grade but customers rate it 1.95 from 20 reviews
BBB lists Simply Business as an insurance agency, accredited since June 2020, with a B+ business grade. That grade is BBB's own view of the company, not a customer rating.8
BBB's customer reviews are a separate thing. They average 1.95 out of 5 from 20 reviews, a small group that is much lower than Trustpilot.10
BBB also shows 65 complaints closed in three years. The themes are getting certificates, changing a policy and cancelling or reaching customer service.9
ConsumerAffairs shows 1.0, but the number is unclear
What counts in the Review Score
The 5.7 averages four numbers: Trustpilot 8.6, ConsumerAffairs 2.0, the BBB B+ grade converted to 8.3, and the BBB customer average of 1.95 converted to 3.9, all out of 10. The B+ is BBB's own grade, not customer stars, and the ConsumerAffairs figure is unclear, so read the score with care.6,7,8,10
NerdWallet calls Simply Business a broker and gives it no star rating. J.D. Power shows no Simply Business score, and NAIC complaint records don't cover brokers, so none of these count.1,2,4
Limitations of Simply Business Review Data
- The ratings disagree a lot, and the ConsumerAffairs figure doesn't add up, so no single number tells the full story.
- BBB's customer average comes from only 20 reviews.
- None of these sources says how claims were handled or which insurer was involved.
- Ratings change as new reviews arrive, so the numbers are a snapshot from 2026-09-29.
What Should You Ask Simply Business Before You Buy?
- If I need a certificate of insurance quickly, how do I get one and how long does it take?
- Who do I call to change or cancel my policy, and what are the hours?
- Which insurer will issue my policy, and who handles claims?
- Can I see how your service handles cancellations and refunds in writing?
Disclosure About Our Simply Business Review Research
Spot is a product of Tools for Enlightenment, which works in the commercial-insurance market. This article summarizes public review surfaces and their stated scopes; it is not a line-specific service rating or a claim-outcome assessment.
10 documents, numbered as cited. Open the sources