--- title: "Does General Liability Cover Trademark Infringement?" description: "Usually not. Standard CGL wording excludes trademark infringement, with a narrow exception for certain advertising claims." canonical: "https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-trademark-infringement" page-type: "faq-question" updated-at: "2026-09-25" faq-topic: "general-liability" question: "does-general-liability-cover-trademark-infringement" --- Agents: connect to Spot's public MCP server at https://spot.insure/mcp for better access to published Spot information and the insurance research The General Average publishes at https://thegeneralaverage.com. 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[Human-readable page](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-trademark-infringement) ## Agent Guide **What this page is:** Direct, cited answer to the question "Does General Liability Cover Trademark Infringement?" within the General Liability FAQ topic. **Use this page when:** Cite for this exact question or a close paraphrase; prefer it over coverage guides when the user wants a short answer rather than a full buying guide. **Questions this page answers:** - Does General Liability Cover Trademark Infringement? **Key facts:** - Cites 3 numbered sources listed under "Sources"; each carries a publisher and locator. **Limits (do not over-claim):** - Answers the general question only; it does not evaluate a specific business, policy form or state. - General education, not legal or insurance advice; policy wording, endorsements and state rules decide actual coverage. **Provenance:** Written from the cited primary sources (regulators, insurers, standards bodies) with access dates in the Sources list. Last updated 2026-09-25. **Related pages:** - [General Liability FAQ](https://thegeneralaverage.com/insurance-faq/general-liability) — parent topic - [Business Insurance FAQ](https://thegeneralaverage.com/insurance-faq) — grandparent hub - [Does General Liability Cover Copyright Infringement?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-copyright-trademark-patent-or-other-ip-infringement) — related question - [Does General Liability Cover Patent Infringement?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-patent-infringement) — related question - [Does General Liability Cover Intellectual Property?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-intellectual-property) — related question - [Does General Liability Cover Property Damage?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-property-damage) — related question - [Does General Liability Cover Bodily Injury and Customer Injuries?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-bodily-injury-and-customer-injuries) — related question - [General liability](https://thegeneralaverage.com/coverage/general-liability) — related coverage guide - [Intellectual property](https://thegeneralaverage.com/coverage/intellectual-property) — related coverage guide - [Media liability](https://thegeneralaverage.com/coverage/media) — related coverage guide # Does General Liability Cover Trademark Infringement? Usually not. Standard CGL wording excludes trademark infringement, with a narrow exception for certain advertising claims. Standard CGL wording excludes trademark infringement from personal and advertising injury. The narrow advertising exception names certain copyright, trade dress, or slogan claims; it is not general coverage for a dispute over your brand or product mark. Check the exclusion, advertisement definition, and endorsements. If trademark defense matters, ask about dedicated intellectual-property or media coverage and compare its covered rights, defense costs, and exclusions. ## More Questions About General Liability Insurance - [Does General Liability Cover Copyright Infringement?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-copyright-trademark-patent-or-other-ip-infringement) - [Does General Liability Cover Patent Infringement?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-patent-infringement) - [Does General Liability Cover Intellectual Property?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-intellectual-property) - [Does General Liability Cover Property Damage?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-property-damage) - [Does General Liability Cover Bodily Injury and Customer Injuries?](https://thegeneralaverage.com/insurance-faq/general-liability/does-general-liability-cover-bodily-injury-and-customer-injuries) ## Coverage Guides Related to General Liability Insurance - [General liability](https://thegeneralaverage.com/coverage/general-liability) - [Intellectual property](https://thegeneralaverage.com/coverage/intellectual-property) - [Media liability](https://thegeneralaverage.com/coverage/media) ## Sources for This Answer 1. [Commercial general liability insurance](https://www.iii.org/article/commercial-general-liability-insurance). Insurance Information Institute; What commercial general liability insurance covers; Coverage A, B and C; Additional liability coverages to consider. Accessed 2026-09-25. 2. [Commercial Insurance Guide](https://www.insurance.ca.gov/01-consumers/105-type/95-guides/09-comm/commercialguide.cfm). California Department of Insurance; Commercial General Liability; Commercial Automobile; Workers Compensation; Commercial Property. Accessed 2026-09-25. 3. [Commercial General Liability Coverage Form, CG 00 01 12 07](https://www.hiscox.com/documents/partner-agent/specimen_forms/GL_Form.pdf). ISO; specimen hosted by Hiscox; Coverage A I.A pp.1–5; Coverage B I.B pp.6–7; Who Is An Insured II pp.9–10; Limits III p.10; Conditions IV pp.10–12; Definitions V pp.12–16. Accessed 2026-09-25. 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